If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you run a pressure washing business it is a... Read More
In a world full of complications sometimes we overlook the... Read More
One of the simplest ways to expand your marketing efforts... Read More
Never underestimate the power of perception! Perception plays a major... Read More
"What do you do?" It just might be one of... Read More
When a regulator finds a target to go after to... Read More
One thing I have noticed in my travels to different... Read More
Being a small or home-based business owner can be loads... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
The Operations Plan is a critical component of any business... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
Pardon my enthusiasm, but a large part of your small... Read More
To get approval for your small business loan application, you... Read More
Quality control in franchising companies is paramount and all franchising... Read More
Everything starts with a business plan: If you don't have... Read More
There is a continual trend we are seeing which I... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
How many hours do you work a week? When was... Read More
If you are in the professional car care business you... Read More
Nothing can drive a business down faster than customers who... Read More
When do you need to get more involved with the... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
Many job applicants want a job but often do not... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
Ok, so next to the taxman, your company payroll department... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Why would you use an event pass?Event passes are often... Read More
One of the most common horrific mistakes a business can... Read More
Most business owners know when they need an accountant, but... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Many mobile car wash operators would like to add de-ionized... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
Home based travel businesses are no longer the wave of... Read More
Last week we discussed the importance of performing an autopsy... Read More
In today's fast paced marketplace it is easy to neglect... Read More
If you discovered the bottom line in your business depended... Read More
If you interviewed business owners of failed businesses, a majority... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Business checks are available in many styles and varieties. They... Read More
You may find this Newsletter a little long winded but... Read More
Today is a Red Letter Day! It's special because today... Read More
Has this ever happened to you... 'John, you have a... Read More
A corporate shell could be liken to a house that... Read More
You are selling your small business (business value under $1... Read More
Due to the over regulation in the Franchising Industry and... Read More
Seems as though there are a lot of business closings... Read More
The challenges of the small business owner are well documented.... Read More
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