If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A corporate shell could be liken to a house that... Read More
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Many auto detailers fall short in their sales presentations. I... Read More
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A lot of business owners I've spoken with lately have... Read More
How often have you thumbed through a business opportunity magazine,... Read More
If you own a small business, you should know that... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
A career coach could be simply defined your job seeking... Read More
In the Truck Washing Business every single type of vehicle... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
As a franchisor I am always asked by new and... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
I've got good news and bad news. The good news... Read More
A cherished business doctrine is that growth must be a... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Everyone loves a good story. Whether it's the story of... Read More
Fuel prices these days are quite high and they take... Read More
Think of all of your business ideas as tiny seeds... Read More
In general, all of us know how to accomplish the... Read More
While there are few career paths that some would call... Read More
There are almost as many opinions and views on marketing... Read More
How do you find the best business partners?Finding a good... Read More
We all know that competition is an ugly word but... Read More
So you want to get into the auto detailing business... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
Sometimes the simple businesses are the ones, which make good... Read More
As long as you eat and breathe you will stay... Read More
A solopreneur I know disappears from my radar screen for... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
On June 8, 2004, the world witnessed what no one... Read More
"The way to develop self-confidence is to do the thing... Read More
Your on-line success is based on your efforts and yours... Read More
Passion. Passion alone can make your business successful. As an... Read More
The easiest way to lift profits is to cut the... Read More
Support is critical for your small business survival. You may... Read More
When we speak of branding most of the time people... Read More
One of the biggest excuses franchisees of home based and... Read More
Is your business making money? Would you know?Figuring out whether... Read More
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