If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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10 Best Practices to consider as your SBIR negotiations approach... Read More
I was floored! I couldn't believe what they were saying!... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
One major issue not being addressed right now in the... Read More
You know your prospects need what you sell. You know... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Should you buy a business opportunity or Franchise if you... Read More
Why does consistency in the message have an effect on... Read More
Your business is only as good as the number of... Read More
Everything starts with a business plan: If you don't have... Read More
Are you a home or small business owner and you're... Read More
Do you like animals? Would you like to work for... Read More
Where do you find more customers?How do you compete with... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
During the California Recall Election, I was very interested. Without... Read More
What could Seinfeld possibly have to do with marketing a... Read More
So you want to get into the auto detailing business... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
We all know how glorious those first warm days of... Read More
The following are six essential skills to business success. You... Read More
If you are a franchisee of a large franchise system;... Read More
There are many choices when thinking about a small business... Read More
1. TargetYou are not all things to all people. Decide... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
Here are just a few ways to increase and diversify... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
Each day we hear of companies entering the franchising industry.... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
This morning, I went to take a short walk outside.... Read More
I frequently give presentations at small business gatherings, providing me... Read More
I love lists. I make them for everything. And I'm... Read More
You may find this Newsletter a little long winded but... Read More
How to identify future solutions and opportunities?Your power page, if... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
How far can you go based on your relationship with... Read More
As you reflect on this year and prepare for next... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
There have been many great points raised on both sides... Read More
You may be in Mail Order, Direct Mail, or you... Read More
When you hear the word "success" does it bring on... Read More
Costs of over regulation and over disclosure end up hurting... Read More
The Customer Analysis section of the business plan assesses the... Read More
Under the Securities Act of 1933, any offer to sell... Read More
And is having a logo really that important?My answer to... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
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