If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Last week's question from Anthony R. on how to choose... Read More
You know your prospects need what you sell. You know... Read More
Last summer the FTC put forth a report and then... Read More
If you own a small business, then you know the... Read More
As a specialist in getting restaurants open, it is surprising... Read More
You are probably hard at work promoting your business (and... Read More
A suggestion box is a really good idea for your... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
Setting priorities in your business? Your first job is to... Read More
You can provide affordable health care plans to your employees.... Read More
Many experienced auto detailing professionals who have started out using... Read More
When do annoyances in a relationship become too much to... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
We all know that a building has to have a... Read More
You'd like to go into business for yourself, and believe... Read More
WHEN you are operating or planning a small business that... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
I was floored! I couldn't believe what they were saying!... Read More
Would you rather have one good client paying you five... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
If you're organized, smart, capable and willing to work with... Read More
If you're like me, you love accounting. It's so fascinating... Read More
There is significant competition in auto detailing and car washing.... Read More
Q: A friend told me that as a woman of... Read More
Have you ever wondered what the difference is between a... Read More
Starting and managing a small business is no fun chore,... Read More
As stability emerges in the Middle East there will be... Read More
It is an American dream to own a business. But... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Marketing is one of the four corner-posts of a solid... Read More
Q: I have outgrown my home office and need to... Read More
The Federal Trade Commission out of the blue decide in... Read More
For many small businesses, the "S" corporation is the business... Read More
Did you ever have one of those days or weeks... Read More
As a home business proprietor, you may already realize why... Read More
The resume writing service serves an important role in the... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
One of the critical success factors for service-related businesses is... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
As small business managers, we juggle limited resources in a... Read More
How do marine type businesses start? Have you ever thought... Read More
All franchises must meet the legal definition of a franchise... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
Passion. Passion alone can make your business successful. As an... Read More
Microfiber cleaning towels have been around for about ten years... Read More
Am I the only one that does not have an... Read More
No matter type of business you operate you've got to... Read More
Remember those drawings from science class of how a lever... Read More
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