If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Do you like animals? Would you like to work for... Read More
More sales and more profit. Isn't that what you want... Read More
No matter what kind of small business you have, you... Read More
I believe the number one reason why a business will... Read More
Most new small businesses won't be in business this time... Read More
Writing a business plan is a fundamental step to ensuring... Read More
My colleague, Jane, recently lamented to me an all too... Read More
I'll be the first to admit that I went a... Read More
A consultant must remember that the business belongs to the... Read More
It's the dream of every person who starts a business... Read More
The story is told of a tiger chasing some goats... Read More
Most businesses accept checks as form of payment for goods... Read More
Congratulations, you are starting a small business! You are taking... Read More
Seventy percent of US households use the web when shopping... Read More
Most small businesses will not even try to advertise on... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
What are the benefits of using a Freelance Consultant /... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
One of the primary concerns all small businesses have is... Read More
If you own a small business, then you know the... Read More
Database Problems in MarketingI have been working on a direct... Read More
The success of your business is critically dependent on how... Read More
Are you -- like 70 percent of small business owners... Read More
When a regulator finds a target to go after to... Read More
What's your job profitability? Do you know?Many business owners are... Read More
I believe the number one reason why a business will... Read More
The start of a new year is a time for... Read More
During the California Recall Election, I was very interested. Without... Read More
Ok, so next to the taxman, your company payroll department... Read More
Many mobile car wash operators would like to add de-ionized... Read More
How careful are you with the data you collect from... Read More
That sizzling sound you're hearing may be a symptom of... Read More
If you have ever had your antique shop or mall... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
A janitorial cleaning service is one of the best businesses... Read More
What's your job profitability? Do you know?Many business owners are... Read More
Franchising is the fastest way to build small businesses, provide... Read More
The American system of business management has been admired and... Read More
Remember those drawings from science class of how a lever... Read More
When is it a good thing to say no to... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Costs of over regulation and over disclosure end up hurting... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
Many years ago, I had warned the carwash industry of... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Once you've decided to incorporate your small business the next... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
Where would a business be without a business plan? A... Read More
Have you been searching for the perfect home-based business? I... Read More
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