If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you're starting your own business or currently work for... Read More
Senior citizens are generally not a large marketing segment for... Read More
Commonly folks have asked me what the technical difference is... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
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A suggestion box is a really good idea for your... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
Recently one of my customers told me the chaos swirling... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
The Operations Plan is a critical component of any business... Read More
How a donation is different from a sponsorship and what... Read More
When is advice free and when should you charge for... Read More
Free money! Receive up to $25,000 that never has to... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
If you're looking for start-up capital for your business, but... Read More
I am simply amazed at the problems some of my... Read More
During the California Recall Election, I was very interested. Without... Read More
Last week we discussed the importance of performing an autopsy... Read More
Small business owners can relieve a lot of their own... Read More
Would you rather have one good client paying you five... Read More
A Private Investigator is a professional trained in the art... Read More
One of the most common horrific mistakes a business can... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
We are noticing an increase in the length of time... Read More
Until the day I learned to play chess I loved... Read More
A Small Business Opportunities Magazine is one of the new... Read More
Do you know what your genius work is? It's the... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Large corporations use employee manuals to both educate employees about... Read More
Anyone in business today realizes both the natural dependency on... Read More
How careful are you with the data you collect from... Read More
We were more than excited. Our women's doubles tennis team... Read More
As stability emerges in the Middle East there will be... Read More
Yes, that IS security when nobody can downsize you because... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Support is critical for your small business survival. You may... Read More
It's a strange anomaly.Most people who set out to start... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
This is the tale of two business plans with very... Read More
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