If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Take advantage of world politics today and start your own... Read More
I meet and talk to hundreds and hundreds of business... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
Is it right for you?If you decide to advertise your... Read More
Do you operate your business as a series of projects,... Read More
When a person knows and knows not that he knows.... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
If you are just starting your business, or if you... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Owning a small business in Wichita, KS might not be... Read More
In today's fast paced marketplace it is easy to neglect... Read More
A lot of business owners I've spoken with lately have... Read More
"Inch by inch, row by row...that's the way my garden... Read More
The revenue history is a vital piece of your power... Read More
How careful are you with the data you collect from... Read More
Incredible as it sounds, you have a goldmine of free... Read More
Due to the over regulation in the Franchising Industry and... Read More
If you ask most small business owners what priority CRM... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
It seems so long ago that I started my first... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Everyday more web based companies enter the business scene. The... Read More
In this series of articles I'm going to show you... Read More
Many government department heads are on the take. Oh they'll... Read More
How far away is the person you need to meet?We... Read More
Early in my career, I wrote an article for a... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Seems as though there are a lot of business closings... Read More
Many experienced auto detailing professionals who have started out using... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
After over thirty years advising small business it still comes... Read More
All franchises must meet the legal definition of a franchise... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
Work smarter, not harderWhat is one of the best ways... Read More
What kinds of things effect mobile service businesses P and... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Here is an interesting case study of a company, which... Read More
If you own a Pressure Washing Company and wish to... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Great question!Freeing your time is an indisputably key element in... Read More
There are countless ways to save your business money. Unfortunately,... Read More
There were only an estimated 1800 active franchisors in this... Read More
Until the day I learned to play chess I loved... Read More
I am simply amazed at the problems some of my... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
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