If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Many physical therapists in private practice have the appearance of... Read More
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The key to organizational focus and helping those who need... Read More
Thankfully, most of us will never find out. That is... Read More
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It appears the mini-blimp indoor theme and concept is making... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
A few years ago, I visited Beijing for the first... Read More
Competition in the business world is often viewed as a... Read More
"The way to develop self-confidence is to do the thing... Read More
Do you operate your business as a series of projects,... Read More
Just recently, I took a break and caught "The Return... Read More
If you are a non-operator owner of many work trucks,... Read More
Writing a business plan for a mobile car wash is... Read More
There is significant competition in auto detailing and car washing.... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
The way you manage your money is one of the... Read More
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BioTechs even with the latest news had shed over 1000... Read More
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Thankfully, most of us will never find out. That is... Read More
So there I was ? sitting in the audience of... Read More
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Auto detailers are often asked to clean boats and detail... Read More
As you may know, there are many ways to incorporate... Read More
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Small business success is very similar to learning to walk,... Read More
Are you a home or small business owner and you're... Read More
Does your company have a community relation strategy? Have you... Read More
In this series of articles I'm going to show you... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
When a regulator finds a target to go after to... Read More
If you own a Pressure Washing Company and wish to... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Many small businesses do quite well due to the blood,... Read More
"So what?" is a lovely question.It can lead to a... Read More
Thinking of starting a business on line? If so there... Read More
What are the benefits of using a Freelance Consultant /... Read More
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