If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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You may find this Newsletter a little long winded but... Read More
It is an American dream to own a business. But... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
I'll be the first to admit that I went a... Read More
For really tough boat hull cleaning you will need to... Read More
Many physical therapists in private practice have the appearance of... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
Last week we discussed the importance of performing an autopsy... Read More
Most of us remember going to at least one garage... Read More
I propose this thought on the subject of Franchisee territory... Read More
Now that you have invested your time, energy and money... Read More
You've probably heard the statistic that 95% of small businesses... Read More
Don't you find that there are so many decisions you... Read More
1. TargetYou are not all things to all people. Decide... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
Most pressure washing companies never look into some of the... Read More
As small business managers, we juggle limited resources in a... Read More
My clients and many of my readers are small and... Read More
Traditional advertising methods are still being used for almost 90%... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Many small business startups fail within the first 2 years... Read More
The last time I spoke and went into a bit... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
Whether you are an Entrepreneur or Business Professional there are... Read More
If you discovered the bottom line in your business depended... Read More
If you're like the rest of us, you've spent a... Read More
The less a business pays for goods and services the... Read More
Support is critical for your small business survival. You may... Read More
There is significant competition in auto detailing and car washing.... Read More
If you're just ramping up your small business email newsletter,... Read More
My clients and many of my readers are small and... Read More
Small business success is very similar to learning to walk,... Read More
The easiest way to lift profits is to cut the... Read More
Data. Most people think it is a term relegated to... Read More
You can provide affordable health care plans to your employees.... Read More
Starting a business? For many people, the bravery to venture... Read More
One of the most common horrific mistakes a business can... Read More
When you go into business for yourself, there are many... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
During the California Recall Election, I was very interested. Without... Read More
Part of the power plan is making sure you have... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Purchasing a franchise has become one of the most popular... Read More
Have you been searching for the perfect home-based business? I... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
If a customer owes your local business money, it's hard... Read More
In a quest for customers and to keep those customers,... Read More
You may be in Mail Order, Direct Mail, or you... Read More
How do we keep track of our business deals?If you... Read More
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