If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A recent survey indicated that clean Taxi Cabs Fleets have... Read More
What could Seinfeld possibly have to do with marketing a... Read More
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The way you manage your money is one of the... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
My clients and many of my readers are small and... Read More
I started working with another new client last week. He... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
You are probably hard at work promoting your business (and... Read More
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Mobile carwashing is hard work, it is tough on the... Read More
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Today required franchise disclosure documents are over 200 pages generally.... Read More
If you are just starting your business, or if you... Read More
The start of a new year is a time for... Read More
As a practitioner and student of Small Business Marketing, I... Read More
I ran a franchise company for many years, a car... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
And is having a logo really that important?My answer to... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
The reason we Franchisors call it an exclusive territory is... Read More
If you are worried about how many different business cards... Read More
I have to admit, I was curious. When I saw... Read More
(Although this article is geared towards small business owners, the... Read More
What would happen if you decided to take an extended... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
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Before you read any further in this article, I'd like... Read More
Q: I have outgrown my home office and need to... Read More
Does your company have a community relation strategy? Have you... Read More
There is a rather famous true story called "Acres of... Read More
Many pressure washing companies will be glad to take on... Read More
I've got good news and bad news. The good news... Read More
If you're organized, smart, capable and willing to work with... Read More
Where do you find more customers?How do you compete with... Read More
BioTechs even with the latest news had shed over 1000... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
If you're an entrepreneur responsible for your own small business... Read More
Start thinking about buying an established business if you want... Read More
Many people ask how many graphs or charts they should... Read More
When you go into business for yourself, there are many... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
Opportunities for home show businesses have never been more abundant.... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Q: A friend told me that as a woman of... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
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