If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Data. Most people think it is a term relegated to... Read More
In general, all of us know how to accomplish the... Read More
Many years ago, I had warned the carwash industry of... Read More
1. Leadership Is Learned ? While many people appear to... Read More
Are you a small business owner who wants to expand... Read More
The employer / employee relations environment has been constantly evolving... Read More
The efficiency of debt collection is the difference between a... Read More
Franchising has made the world look really small. The well... Read More
Passion. Passion alone can make your business successful. As an... Read More
Most business owners do not think of selling their companies... Read More
If you're an entrepreneur responsible for your own small business... Read More
One of the best marketing strategies a business or organization... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
There is a rather famous true story called "Acres of... Read More
Under the Securities Act of 1933, any offer to sell... Read More
A consultant must remember that the business belongs to the... Read More
As a practitioner and student of Small Business Marketing, I... Read More
In a perfect world, starting a small business would be... Read More
Are you responsible for your results?What comes to mind when... Read More
Last week's question from Anthony R. on how to choose... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
A suggestion box is a really good idea for your... Read More
If you've been thinking about starting a business, but are... Read More
Sometimes the simple businesses are the ones, which make good... Read More
You can't imagine how many people ask me how I... Read More
Costs of over regulation and over disclosure end up hurting... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
If your home business is not performing the way you... Read More
The following are six essential skills to business success. You... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
I was floored! I couldn't believe what they were saying!... Read More
One of the hidden perks of raising six children is... Read More
Buying a franchise is not for everyone. This guide will... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
If you are a non-operator owner of many work trucks,... Read More
There is significant competition in auto detailing and car washing.... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Many small business startups fail within the first 2 years... Read More
Over regulation of small business is so intense it is... Read More
As long as you eat and breathe you will stay... Read More
What could Seinfeld possibly have to do with marketing a... Read More
So often small service businesses fail to exploit niches, which... Read More
E-mail and Internet use are integral parts of the typical... Read More
Many times small businesses want to expand their businesses and... Read More
How many hours do you work a week? When was... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
There's been a recent rise in the number of elderly... Read More
Many companies wish to expand and a few wish to... Read More
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