If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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When working properly, computers enable small businesses to make big... Read More
The challenges of the small business owner are well documented.... Read More
Introduction: This article is written as a general discussion on... Read More
Many small businesses do quite well due to the blood,... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
Every business plan book tells you how the Executive Summary... Read More
You can make your trade show experience much easier by... Read More
Owning a small business in Wichita, KS might not be... Read More
I'll be the first to admit that I went a... Read More
Cleaning concrete is tough and there is an easy way... Read More
You may be in Mail Order, Direct Mail, or you... Read More
You've probably heard the statistic that 95% of small businesses... Read More
Last week we discussed the importance of performing an autopsy... Read More
Passion. Passion alone can make your business successful. As an... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
When is it a good thing to say no to... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
What will your business look like a year from today?If... Read More
To get approval for your small business loan application, you... Read More
One major issue not being addressed right now in the... Read More
Back when I owned an inventory-based business, one of my... Read More
Just a few years ago, when one thought of a... Read More
In many industries, image is one of the last things... Read More
If you want to start a business in 2005, and... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
One major issue not being addressed right now in the... Read More
There are many potential niches for pressure washing companies that... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Business owners rarely go into business to deal with the... Read More
Articles abound advising the business community how to properly screen... Read More
Q: After years of dreaming about starting my own business,... Read More
One of the first things you will need to set... Read More
In the book Women and Small Business author gives all... Read More
I've got good news and bad news. The good news... Read More
There's no question that hard work and a little luck... Read More
Small business owners can relieve a lot of their own... Read More
Business card size works well for invitations to special events.What... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
I ran a franchise company for many years, a car... Read More
There is significant competition in auto detailing and car washing.... Read More
I started working with another new client last week. He... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
As a franchisor I am always asked by new and... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
I believe the number one reason why a business will... Read More
In the world today, many people are further in debt... Read More
You make the decision to go into business and for... Read More
The reason we Franchisors call it an exclusive territory is... Read More
Passion. Passion alone can make your business successful. As an... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
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