If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Outsourcing is the strategic use of outside resources to perform... Read More
Senior citizens are generally not a large marketing segment for... Read More
The last time I spoke and went into a bit... Read More
If you really want to earn more money with your... Read More
I have a confession to make. My name is Caroline... Read More
Let's face it, we all tend to get stuck in... Read More
We were more than excited. Our women's doubles tennis team... Read More
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CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
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Thankfully, most of us will never find out. That is... Read More
The following are six essential skills to business success. You... Read More
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I have to admit, I was curious. When I saw... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Anyone in business today realizes both the natural dependency on... Read More
When a person knows and knows not that he knows.... Read More
Many of us have noticed how some nearby communities seem... Read More
It is not surprising that some people may perceive Six... Read More
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In my 18 years of consulting I have heard it... Read More
You can provide affordable health care plans to your employees.... Read More
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One of the first things you will need to set... Read More
More sales and more profit. Isn't that what you want... Read More
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My colleague, Jane, recently lamented to me an all too... Read More
Cash is King?That is what everyone tells us and it... Read More
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The choice to incorporate a small business in Florida has... Read More
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We very much like what we see in Lubbock, TX... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
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Habit: A consistent behavior you perform so frequently that it... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
Thinking of starting a business on line? If so there... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
I believe the number one reason why a business will... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
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You see it often in large shopping complexes. Customers seem... Read More
You've heard it before; we're living in an information age.... Read More
The success of your business is critically dependent on how... Read More
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