If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Experts urge small business owners to "brand" their business ?... Read More
Last week's question from Anthony R. on how to choose... Read More
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Some marine biologists feel that the concentration of dead marine... Read More
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Gather round while I tell you the story of Kennebec... Read More
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You bet it's worth it. Publicity via news releases, along... Read More
Expanding your business requires you to take a good hard... Read More
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Multimedia is everywhere on the Internet, whether in the form... Read More
One major issue not being addressed right now in the... Read More
The Customer Analysis section of the business plan assesses the... Read More
So you want to get into the auto detailing business... Read More
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Not sure how to start a small business? This guide... Read More
There are several well-known truck washes in the Great State... Read More
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In the 2003 Auto Laundry News Survey it was determined... Read More
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IntroductionIt is widely recognised that Email and the Internet is... Read More
When you awoke this morning, you found yourself buzzing with... Read More
Most small businesses will not even try to advertise on... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Cash is King?That is what everyone tells us and it... Read More
It's just like a marriageTo expect a bank manager or... Read More
The day care industry is expanding. There are now more... Read More
A recent survey showed that only 28.7% of small business... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
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It's the dream of every person who starts a business... Read More
You're pretty proud of yourself! After all, only four months... Read More
How many hours do you work a week? When was... Read More
Congratulations, you are starting a small business! You are taking... Read More
For many small businesses, the "S" corporation is the business... Read More
If you're like me, you love accounting. It's so fascinating... Read More
What was your aim when you went into business for... Read More
"I don't know the key to success, but the key... Read More
Many new ventures are preoccupied with all the money they... Read More
This is the tale of two business plans with very... Read More
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