If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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"If at first you don't succeed, then skydiving definitely isn't... Read More
If you are in the professional car care business you... Read More
Many years ago, I had warned the carwash industry of... Read More
When starting a business, you have to determine the method... Read More
There is a Batting Cages Business for those people who... Read More
After over 30 years of participating in hundreds of businesses,... Read More
That sizzling sound you're hearing may be a symptom of... Read More
This morning, I went to take a short walk outside.... Read More
Many new ventures are preoccupied with all the money they... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
The challenges of the small business owner are well documented.... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Great question!Freeing your time is an indisputably key element in... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
As the owner or an employee of a small-to medium-sized... Read More
At one point or another, almost every business runs short... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
As a franchisor I am always asked by new and... Read More
I started working with another new client last week. He... Read More
When it comes to cost, how much can you afford... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
The reason we Franchisors call it an exclusive territory is... Read More
I've got good news and bad news. The good news... Read More
Why? Because they have access to world class public relations... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Over regulation of small business is so intense it is... Read More
When working from home, it is usual to find that... Read More
Did you know that satisfaction is the number one emotion... Read More
You can make your trade show experience much easier by... Read More
For the employees, payday is the brightest day; they finally... Read More
Over the years I heard the best way to learn... Read More
Many mobile pressure-washing companies turn to government contacts to make... Read More
The Operations Plan is a critical component of any business... Read More
In a perfect world, starting a small business would be... Read More
You may be in Mail Order, Direct Mail, or you... Read More
If you are looking for a way to own your... Read More
Most small business owners are faced with so many responsibilities... Read More
Cash is King?That is what everyone tells us and it... Read More
If you are in the pressure washing business and are... Read More
The air in my client's office nearly crackled with her... Read More
Your product is dying. With the same inevitability that we... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Never underestimate the power of perception! Perception plays a major... Read More
The Customer Analysis section of the business plan assesses the... Read More
The stock market is still on a wild roller coaster... Read More
Every business starts with an idea or a dream. To... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
My clients and many of my readers are small and... Read More
Providing high quality customer service is a must for any... Read More
The difference between rates and wages is not always clear... Read More
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