If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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That's right ? are you making enough mistakes in your... Read More
In general, all of us know how to accomplish the... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
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Q: I have outgrown my home office and need to... Read More
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One of the biggest excuses franchisees of home based and... Read More
Buyers want both online and local information about where to... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
Are you thinking of starting a small pressure washer business... Read More
Technical writing services are employed to explain the details of... Read More
Last week we discussed the importance of performing an autopsy... Read More
It's just like a marriageTo expect a bank manager or... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Many have not experienced a fire up close. One year... Read More
So you want to start a business but you don't... Read More
How far away is the person you need to meet?We... Read More
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Managing cash flow is every small business owner's most important... Read More
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Where do you find the right people for a business... Read More
If you're serious about wanting to start a business, the... Read More
Winning small and home based businesses today must continually shake... Read More
Commonly folks have asked me what the technical difference is... Read More
We very much like what we see in Lubbock, TX... Read More
Researching information for a recent business plan, I came across... Read More
We visited Lexus USA, home of the Lexus North America... Read More
Owning a small business in Wichita, KS might not be... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
Take advantage of world politics today and start your own... Read More
When do annoyances in a relationship become too much to... Read More
It seems so long ago that I started my first... Read More
If small business had no important outside audiences, it wouldn't... Read More
If you run a pressure washing company in a rural... Read More
Whether it has been thrust upon you by external market... Read More
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I love work, I can watch it all day.I am... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
There is a continual trend we are seeing which I... Read More
There's no question that hard work and a little luck... Read More
Looking for a place to add a Quick Lube away... Read More
Never underestimate the power of perception! Perception plays a major... Read More
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