If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Many small companies work very hard to get new accounts.... Read More
There are only a handful of car wash franchises in... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
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After over 30 years of participating in hundreds of businesses,... Read More
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Are the promoters and consultants destroying the market for Reverse... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
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Gather round while I tell you the story of Kennebec... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
What's your job profitability? Do you know?Many business owners are... Read More
Ok, you have successfully accomplished your dream of being the... Read More
Whether it has been thrust upon you by external market... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
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Most business owners do not think of selling their companies... Read More
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While I was hard at work last week, an everyday... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
Small business owners can relieve a lot of their own... Read More
Many experienced auto detailing professionals who have started out using... Read More
"I don't know the key to success, but the key... Read More
Many years ago, I had warned the carwash industry of... Read More
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A solopreneur I know disappears from my radar screen for... Read More
A consultant must remember that the business belongs to the... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
The following are six essential skills to business success. You... Read More
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If you've been considering incorporating your small business, you've probably... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Most business owners know when they need an accountant, but... Read More
North County San Diego has had some significant growth, and... Read More
"So what?" is a lovely question.It can lead to a... Read More
Business owners rarely go into business to deal with the... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
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Work smarter, not harderWhat is one of the best ways... Read More
You have spent considerable time pulling your business plan together,... Read More
Someone new to business ownership recently told me, "Before I... Read More
Being a small or home-based business owner can be loads... Read More
We are noticing an increase in the length of time... Read More
Most folks in the pressure washing business are happier to... Read More
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