If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
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In today's marketplace the words 'job security' have become an... Read More
With all the cabinet refacing business opportunities out there, you... Read More
The modern Franchise business model and the much different business... Read More
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Some things in business are relatively easy to measure ?... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
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Winning small and home based businesses today must continually shake... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Every employee would like to earn as high a salary... Read More
That's right ? are you making enough mistakes in your... Read More
Too often in business we get trapped into reviewing our... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
In the heavy equipment cleaning business you can make good... Read More
I believe the number one reason why a business will... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Last week's question from Anthony R. on how to choose... Read More
If you have ever had your antique shop or mall... Read More
You're a small business owner with a hot new product... Read More
Many mobile car wash operators would like to add de-ionized... Read More
One of the great challenges for independent professionals and small... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
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You only have so much time in a day right?So... Read More
If you're serious about wanting to start a business, the... Read More
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Experts urge small business owners to "brand" their business ?... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Franchising companies often use Business Broker to help attain sales... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
The stock market is still on a wild roller coaster... Read More
One of the best marketing strategies a business or organization... Read More
Some of the very qualities that attract people to the... Read More
You can make your trade show experience much easier by... Read More
One of the first things you will need to set... Read More
Small business success is very similar to learning to walk,... Read More
Expanding your business requires you to take a good hard... Read More
I started working with another new client last week. He... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
It's a strange anomaly.Most people who set out to start... Read More
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Treat your business as a serious, full-time business and be... Read More
The easiest way to lift profits is to cut the... Read More
If you plan to do business online, then your website... Read More
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