If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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When you go into business for yourself, there are many... Read More
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It's a commonly quoted statistic: 80% of all small businesses... Read More
1. Leadership Is Learned ? While many people appear to... Read More
I have a confession to make. My name is Caroline... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Q: A friend told me that as a woman of... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
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Why are Chambers a good launching pad?Chambers provide you with... Read More
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As small business owners we're in business to make money... Read More
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The Customer Analysis section of the business plan assesses the... Read More
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Get maximum results with minimum effort. Sounds great doesn't it?... Read More
It is an American dream to own a business. But... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Do you spend every waking minute in your business? Do... Read More
The choice of financing is an important determinant of whether... Read More
We very much like what we see in Lubbock, TX... Read More
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Recently one of my customers told me the chaos swirling... Read More
With all the cabinet refacing business opportunities out there, you... Read More
Let me get right to the point. The single most... Read More
Purchasing a franchise has become one of the most popular... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
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