If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The success of your business depends on your ability to... Read More
And is having a logo really that important?My answer to... Read More
What unspoken message are you sending your clients and customers?... Read More
Most small businesses incorporated in 2005 will fail by the... Read More
A cherished business doctrine is that growth must be a... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
You'd like to go into business for yourself, and believe... Read More
Expanding your business requires you to take a good hard... Read More
If you really want to earn more money with your... Read More
1. Leadership Is Learned ? While many people appear to... Read More
What could Seinfeld possibly have to do with marketing a... Read More
You can't imagine how many people ask me how I... Read More
Small business success is very similar to learning to walk,... Read More
"The way to develop self-confidence is to do the thing... Read More
Have you ever wondered what the difference is between a... Read More
Just recently, I took a break and caught "The Return... Read More
Most small businesses will not even try to advertise on... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Treat your business as a serious, full-time business and be... Read More
Are you a home or small business owner and you're... Read More
If you plan to do business online, then your website... Read More
A consultant must remember that the business belongs to the... Read More
If you have a busy private practice, chances are you... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
Franchising has made the world look really small. The well... Read More
Many small companies work very hard to get new accounts.... Read More
We visited Lexus USA, home of the Lexus North America... Read More
Your business is making profits, but where is the cash?... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
Too often in business we get trapped into reviewing our... Read More
How do you find groups that are in need of... Read More
CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More
Competition in the business world is often viewed as a... Read More
Most business owners do not think of selling their companies... Read More
One of the best marketing strategies a business or organization... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Congratulations, you are starting a small business! You are taking... Read More
My colleague, Jane, recently lamented to me an all too... Read More
What kinds of things effect mobile service businesses P and... Read More
Shopping for a franchise is easy if you know what... Read More
Everyday more web based companies enter the business scene. The... Read More
Many new ventures are preoccupied with all the money they... Read More
Database Problems in MarketingI have been working on a direct... Read More
Many government department heads are on the take. Oh they'll... Read More
Nothing can drive a business down faster than customers who... Read More
More sales and more profit. Isn't that what you want... Read More
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