If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
I propose this thought on the subject of Franchisee territory... Read More
You want to know more about making money with your... Read More
Remember those drawings from science class of how a lever... Read More
No matter what kind of small business you have, you... Read More
Seventy percent of US households use the web when shopping... Read More
You're pretty proud of yourself! After all, only four months... Read More
If you have ever had your antique shop or mall... Read More
The choice to incorporate a small business in Florida has... Read More
You've come up with the best idea since sliced bread,... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
To wash an airplane there are many items you will... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
If you're like the rest of us, you've spent a... Read More
Every business starts with an idea or a dream. To... Read More
Do you sometimes find yourself just going "through the motions"... Read More
Does your company have a community relation strategy? Have you... Read More
Have Some Time to Yourself One of the most important... Read More
Most small businesses simply go about their daily business and... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
The story is told of a tiger chasing some goats... Read More
What does it take to grow a business and run... Read More
When you awoke this morning, you found yourself buzzing with... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Have Some Time to Yourself One of the most important... Read More
In the heavy equipment cleaning business you can make good... Read More
As small business owners we're in business to make money... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Now that winter has passed, the annual ritual of spring... Read More
Think the best way to get more customers is to... Read More
You may find this Newsletter a little long winded but... Read More
Cleaning concrete is tough and there is an easy way... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
Starting and growing a small business can be a daunting... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
Articles abound advising the business community how to properly screen... Read More
Most small businesses simply go about their daily business and... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
How do you find groups that are in need of... Read More
We all know how glorious those first warm days of... Read More
Here are some of the questions that you need to... Read More
Think of your business as a living, breathing, organism. It... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
Whether your target audience is in your neighborhood or across... Read More
Thinking of starting a business on line? If so there... Read More
So often small service businesses fail to exploit niches, which... Read More
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