If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Announcements can be handed out as a business cardAnnouncements can... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
Think of your business as a living, breathing, organism. It... Read More
Here is an interesting case study of a company, which... Read More
Most business owners do not think of selling their companies... Read More
As a solo entrepreneur or small business owner, one of... Read More
If you are the boss and you think your job... Read More
Someone new to business ownership recently told me, "Before I... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
What are the benefits of using a Freelance Consultant /... Read More
As the owner or an employee of a small-to medium-sized... Read More
The goals of businesses have undergone much evolution from the... Read More
You've come up with the best idea since sliced bread,... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
Each day we hear of companies entering the franchising industry.... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Here are seven ways for owners of small businesses to... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
In the summer, I can't drive two blocks without seeing... Read More
Q: Is the online world the best place to sell... Read More
The efficiency of debt collection is the difference between a... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
How many hours do you work a week? When was... Read More
If you are thinking of turning your current into a... Read More
Hogwash!That's what I say to people who tell me that... Read More
The start of a new year is a time for... Read More
If you're organized, smart, capable and willing to work with... Read More
Looking for ways to boost your cash flow? As a... Read More
In franchising an individual desirous of their own business will... Read More
As you may know, there are many ways to incorporate... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
What makes a business relationship?What really makes a business relationship?... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Is it right for you?If you decide to advertise your... Read More
Deciding to start your own franchise is just one of... Read More
When do you need to get more involved with the... Read More
It's obvious when a small business has accepted the fact... Read More
Most small businesses simply go about their daily business and... Read More
My clients and many of my readers are small and... Read More
Do you like animals? Would you like to work for... Read More
And is having a logo really that important?My answer to... Read More
The following tips have come from a wide variety of... Read More
How do marine type businesses start? Have you ever thought... Read More
A cherished business doctrine is that growth must be a... Read More
Q. I am a former pastor who left the ministry... Read More
So it's time to invest some finances into advertising your... Read More
Mobile carwashing is hard work, it is tough on the... Read More
Most small business owners are faced with so many responsibilities... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
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