If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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What is a guru?A guru is a teacher. A mentor.... Read More
Marketing is one of the four corner-posts of a solid... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
If you own a mobile service or home based franchise... Read More
Your product is dying. With the same inevitability that we... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
I agree that knowledge should be free, but the next... Read More
Q: I really want to start my own business, but... Read More
Just as you are about to say "good-bye" to your... Read More
Do you know what your genius work is? It's the... Read More
A solopreneur I know disappears from my radar screen for... Read More
We visited Lexus USA, home of the Lexus North America... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
There is a continual trend we are seeing which I... Read More
The easiest way to lift profits is to cut the... Read More
Do you spend every waking minute in your business? Do... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
Imagine that you have operated a successful franchise business for... Read More
When starting a business, you have to determine the method... Read More
A Mattress Cleaning Business might be just for you if... Read More
Pet Transportation Services are needed as the number of pets... Read More
North County San Diego has had some significant growth, and... Read More
One overlooked individual in the process of taking a company... Read More
There's been a recent rise in the number of elderly... Read More
Time. As a small business owner, it's the commodity you... Read More
As small business owners we're in business to make money... Read More
When you go into business for yourself, there are many... Read More
There are countless ways to save your business money. Unfortunately,... Read More
Everyone loves a good story. Whether it's the story of... Read More
When does your ego get in the way?Let's go back... Read More
Take advantage of world politics today and start your own... Read More
In my previous article, Step 1, your challenge for the... Read More
Whether your target audience is in your neighborhood or across... Read More
We're birds of a feather, public relations and small business.... Read More
You may find this Newsletter a little long winded but... Read More
I meet and talk to hundreds and hundreds of business... Read More
There is a Batting Cages Business for those people who... Read More
For really tough boat hull cleaning you will need to... Read More
We very much like what we see in Lubbock, TX... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
After over 30 years of participating in hundreds of businesses,... Read More
What is the satisfaction & expectation review of the business... Read More
At first glance, this topic may seem a little repetitive,... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
What unspoken message are you sending your clients and customers?... Read More
If you own a mobile truck washing, pressure washing or... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Remember the training programs, seminars, and workshops you had to... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
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