There is significant competition in auto detailing and car washing. Even more between types of cleaning businesses, as each company attempts to expand into other services which are the mainstay of similar business models. Many times the line blurs between a car wash, oil change business, truck repair, auto accessories business, electronics installers and auto detailing. What can you do? Well first let's talk about what you should not do. You should not start a war against all your competition. Instead you should maintain good relations with them, even if you find them to be somewhat unethical by nature.
This is similar to the United States Government Strategies in diplomatic relations. Below is an outline, which can help you develop a strategy for dealing in such a hostile business environment. You may wish to modify this outline somewhat and replace a few items or even add in some others. I believe this is a good idea indeed. Once you have printed the outline and modified it then put a couple of paragraphs to each item you will have the beginnings of a comprehensive plan and over all strategy to turn your competition into referral networks. Think on this but act decisively.
COMPETITION RELATIONS
I. KNOW THEM BY NAME
A. People Ask - Say Yes
B. Detailers
C. Mobile Washers
D. Steam Cleaners
E. Who Is Bidding
II. DATA BASES (COMPETITION)
A. Routes
B. Volume
C. Profit
D. Units
E. Employees
F. Types Of Services
G. Phone Numbers
H. Slogans, Company Names
III. ABOUT COMPETITION
A. One Man Operations
B. Competition Is Good
C. Thoughts/Fears/Threats
D. Ego's
E. Future Franchisees
F. Future Word Of Mouth
G. Future Customer Base
H. Manager Employees
IV. AVOID SLANDER TACTICS
A. Don't Participate
B. Structure Sentences Carefully
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
The story is told of a tiger chasing some goats... Read More
Are you a home or small business owner and you're... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
For really tough boat hull cleaning you will need to... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Most business owners know when they need an accountant, but... Read More
North County San Diego has had some significant growth, and... Read More
A recent survey showed that only 28.7% of small business... Read More
How many hours do you work a week? When was... Read More
Now that you have invested your time, energy and money... Read More
It's a strange anomaly.Most people who set out to start... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
Every business plan book tells you how the Executive Summary... Read More
If you own a small business, you should know that... Read More
Until the day I learned to play chess I loved... Read More
Most business owners do not think of selling their companies... Read More
Q: I will be retiring this year at age 60... Read More
If you are looking for a way to own your... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
One thing I have noticed in my travels to different... Read More
Some of the greatest words of wisdom for any man... Read More
There's no question that hard work and a little luck... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Is it right for you?If you decide to advertise your... Read More
We all know that a building has to have a... Read More
As a franchisor I am always asked by new and... Read More
The less a business pays for goods and services the... Read More
The following tips have come from a wide variety of... Read More
You've heard it before; we're living in an information age.... Read More
Here are some important points to take note of if... Read More
In this paper, I will:1. provide a framework for creating... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
Many small companies work very hard to get new accounts.... Read More
Here is an interesting case study of a company, which... Read More
Data. Most people think it is a term relegated to... Read More
In the heavy equipment cleaning business you can make good... Read More
Are you a home or small business owner and you're... Read More
Running a business on the net these days can be... Read More
Would it help you as a real estate investor to... Read More
How is your pipeline structured?I assume most of you have... Read More
Just recently, I took a break and caught "The Return... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
There's been a recent rise in the number of elderly... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
As small business owners we're in business to make money... Read More
Success is the desire of everyman on the face of... Read More
Imagine that you have operated a successful franchise business for... Read More
Small Business |