If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Imagine that you have operated a successful franchise business for... Read More
You need to be visible to attract customers, right? But... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
If you are looking for a franchise opportunity, the choice... Read More
On June 8, 2004, the world witnessed what no one... Read More
It seems so long ago that I started my first... Read More
A top executive called up me late in the night.... Read More
If you've been considering incorporating your small business, you've probably... Read More
If you interviewed business owners of failed businesses, a majority... Read More
To get approval for your small business loan application, you... Read More
Don't you find that there are so many decisions you... Read More
Researching information for a recent business plan, I came across... Read More
If you're anything like me then you dislike with a... Read More
There is a great deal of abuse going on in... Read More
Opening a carpet cleaning business is a great way to... Read More
If you are worried about how many different business cards... Read More
The following tips have come from a wide variety of... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Many times small businesses want to expand their businesses and... Read More
Early in my career, I wrote an article for a... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
Why would you use an event pass?Event passes are often... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
How far can you go based on your relationship with... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Cash is King... That is what everyone tells us and... Read More
If you own a small business, then you know the... Read More
Franchising has made the world look really small. The well... Read More
Many years ago, I had warned the carwash industry of... Read More
There were only an estimated 1800 active franchisors in this... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
The challenges of the small business owner are well documented.... Read More
As a teenager I worked for my father's small business.... Read More
As you reflect on this year and prepare for next... Read More
Have you ever wondered what the difference is between a... Read More
Never underestimate the power of perception! Perception plays a major... Read More
When a person knows and knows not that he knows.... Read More
You are selling your small business (business value under $1... Read More
A solopreneur I know disappears from my radar screen for... Read More
Early in my career, I wrote an article for a... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
Cash flow. To stay in business, you've got to keep... Read More
Many mobile pressure-washing companies turn to government contacts to make... Read More
That's right ? are you making enough mistakes in your... Read More
How to do itPeople skim through newspapers and magazines and... Read More
If you are a franchisee of a large franchise system;... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
In franchising an individual desirous of their own business will... Read More
Thinking of starting a business on line? If so there... Read More
What is the Big Race all about when it comes... Read More
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