If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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When you go into business for yourself, there are many... Read More
I am simply amazed at the problems some of my... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
How to do itPeople skim through newspapers and magazines and... Read More
If you're organized, smart, capable and willing to work with... Read More
One of the most common horrific mistakes a business can... Read More
Most business owners know when they need an accountant, but... Read More
You need to be visible to attract customers, right? But... Read More
Why are we over regulation the franchising industry, what purpose... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
Everything starts with a business plan: If you don't have... Read More
There have been many great points raised on both sides... Read More
Just a few years ago, when one thought of a... Read More
Experts urge small business owners to "brand" their business ?... Read More
On June 8, 2004, the world witnessed what no one... Read More
The single most important activity you can do in your... Read More
Concrete cleaning can be a lucrative business to start. Here... Read More
In a quest for customers and to keep those customers,... Read More
As a business owner, you already know how important it... Read More
Auto detailers are often asked to clean boats and detail... Read More
How a donation is different from a sponsorship and what... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
Providing high quality customer service is a must for any... Read More
Success is the desire of everyman on the face of... Read More
What will your business look like a year from today?If... Read More
Why should you always maintain a good report with a... Read More
When does your ego get in the way?Let's go back... Read More
To wash an airplane there are many items you will... Read More
If you're just ramping up your small business email newsletter,... Read More
An observation while returning home from a seminar: Getting away... Read More
Until the day I learned to play chess I loved... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Before you start a business we encourage you to prepare... Read More
One of the primary concerns all small businesses have is... Read More
Microfiber cleaning towels have been around for about ten years... Read More
BioTechs even with the latest news had shed over 1000... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
Security Professionals provide the products and services necessary to create... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
The following tips have come from a wide variety of... Read More
Sometimes the simple businesses are the ones, which make good... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Passion. Passion alone can make your business successful. As an... Read More
In this paper, I will:1. provide a framework for creating... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
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