If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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New Franchisors and Entrepreneurs need to watch out as they... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
Is it right for you?If you decide to advertise your... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
When starting a business, you have to determine the method... Read More
Where do you look for the appropriate alliance?One of the... Read More
Fuel prices these days are quite high and they take... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
It's just like a marriageTo expect a bank manager or... Read More
My clients and many of my readers are small and... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
Consistency is a huge word when operating your business. I... Read More
Why do you need an account plan?When you first decide... Read More
Pressure washing companies must look for customers in the retail... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
If you want to start a business in 2005, and... Read More
Which questions do you need to ask to even get... Read More
Opening a carpet cleaning business is a great way to... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
If your home business is not performing the way you... Read More
I love work, I can watch it all day.I am... Read More
Purchasing a franchise has become one of the most popular... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
When do annoyances in a relationship become too much to... Read More
Anyone in business today realizes both the natural dependency on... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Here are some important points to take note of if... Read More
Work smarter, not harderWhat is one of the best ways... Read More
If you own a Pressure Washing Company and wish to... Read More
Many people ask how many graphs or charts they should... Read More
My colleague, Jane, recently lamented to me an all too... Read More
How do marine type businesses start? Have you ever thought... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
If you're serious about wanting to start a business, the... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
What was your aim when you went into business for... Read More
Cash is King?That is what everyone tells us and it... Read More
In a quest for customers and to keep those customers,... Read More
One way to determine your companies mission statement is based... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
As the owner or an employee of a small-to medium-sized... Read More
Here are some useful tips on how to select a... Read More
A lot of business owners I've spoken with lately have... Read More
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