If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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One of the critical success factors for service-related businesses is... Read More
1. Leadership Is Learned ? While many people appear to... Read More
Your business is only as good as the number of... Read More
Last week's question from Anthony R. on how to choose... Read More
If a customer owes your local business money, it's hard... Read More
If you are in a franchise and have a territory... Read More
How much is your time really worth? Is it worth... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
What is in an information plan?Before you even meet with... Read More
You need to be visible to attract customers, right? But... Read More
Quality control in franchising companies is paramount and all franchising... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
When do you need to get more involved with the... Read More
Here are some sound debt collection techniques that can be... Read More
If you are a non-operator owner of many work trucks,... Read More
Most of us remember going to at least one garage... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
E-mail and Internet use are integral parts of the typical... Read More
One of the biggest excuses franchisees of home based and... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
Those who are in the pressure washer business should not... Read More
If you are a small business you know that you... Read More
Everyone loves a good story. Whether it's the story of... Read More
In your small business debt collection laws will eventually become... Read More
When it comes to cost, how much can you afford... Read More
I started working with another new client last week. He... Read More
Having a successful business means also having a good working... Read More
"What do you do?" It just might be one of... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
One of the hidden perks of raising six children is... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
As a specialist in getting restaurants open, it is surprising... Read More
It is imperative to have your business legally prepared. How... Read More
When you hear the word "success" does it bring on... Read More
Since you own a business you probably have liability insurance... Read More
No matter type of business you operate you've got to... Read More
The choice of financing is an important determinant of whether... Read More
If you really want to earn more money with your... Read More
Why should you always maintain a good report with a... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
Yes, that IS security when nobody can downsize you because... Read More
In the Truck Washing Business every single type of vehicle... Read More
Costs of over regulation and over disclosure end up hurting... Read More
Sometimes the simple businesses are the ones, which make good... Read More
(Although this article is geared towards small business owners, the... Read More
Over the years I heard the best way to learn... Read More
Aside from the fear of losing a spreadsheet or research... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
You may find this Newsletter a little long winded but... Read More
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