If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Most of us remember going to at least one garage... Read More
Shopping for a franchise is easy if you know what... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Does your small business have a banking and credit card... Read More
Thankfully, most of us will never find out. That is... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
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It has been discussed allowing Franchising companies to electronically disclose... Read More
The modern Franchise business model and the much different business... Read More
The efficiency of debt collection is the difference between a... Read More
In this series of articles I'm going to show you... Read More
Let's face it, we all tend to get stuck in... Read More
As a franchisor I am always asked by new and... Read More
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It's obvious when a small business has accepted the fact... Read More
We hear a lot of talk about junk mail nowadays.... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Where do you find the right people for a business... Read More
Franchising companies often use Business Broker to help attain sales... Read More
In the Truck Washing Business every single type of vehicle... Read More
Hogwash!That's what I say to people who tell me that... Read More
Pet Transportation Services are needed as the number of pets... Read More
How to identify future solutions and opportunities?Your power page, if... Read More
Does your company have a community relation strategy? Have you... Read More
That's right ? are you making enough mistakes in your... Read More
1. Leadership Is Learned ? While many people appear to... Read More
Are you tired yet of all the books out there... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
Most small businesses simply go about their daily business and... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
A janitorial cleaning service is one of the best businesses... Read More
Most business owners do not think of selling their companies... Read More
Every employee would like to earn as high a salary... Read More
Nothing can drive a business down faster than customers who... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
In this paper, I will:1. provide a framework for creating... Read More
Everyone loves a good story. Whether it's the story of... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
Many times small businesses want to expand their businesses and... Read More
Many of us have noticed how some nearby communities seem... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
Ok, you have successfully accomplished your dream of being the... Read More
Winning small and home based businesses today must continually shake... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Every company has business pain, but the pain does not... Read More
There's been a recent rise in the number of elderly... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
When is advice free and when should you charge for... Read More
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