If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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As a practitioner and student of Small Business Marketing, I... Read More
Most small business owners seek advisors who can help them... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
I frequently give presentations at small business gatherings, providing me... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Q. I am a former pastor who left the ministry... Read More
What unspoken message are you sending your clients and customers?... Read More
If you are a franchisee of a large franchise system;... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
In a world full of complications sometimes we overlook the... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
Why are we over regulation the franchising industry, what purpose... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
(Although this article is geared towards small business owners, the... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
Why? Because they have access to world class public relations... Read More
Like most regulatory bodies in the United States, the Federal... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Pardon my enthusiasm, but a large part of your small... Read More
The single most important activity you can do in your... Read More
"So what?" is a lovely question.It can lead to a... Read More
Why should you always maintain a good report with a... Read More
I meet and talk to hundreds and hundreds of business... Read More
Why would you use an event pass?Event passes are often... Read More
Pardon my enthusiasm, but a large part of your small... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Consistency is a huge word when operating your business. I... Read More
Car wash businesses are unique to other businesses. In fact... Read More
You see it often in large shopping complexes. Customers seem... Read More
There are countless ways to save your business money. Unfortunately,... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
As a company grows, the owner's role begins to change.... Read More
You can provide affordable health care plans to your employees.... Read More
One of the first things you will need to set... Read More
Many ventures are faced with the challenging task of raising... Read More
Here are seven ways for owners of small businesses to... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
Some of the very qualities that attract people to the... Read More
You know your prospects need what you sell. You know... Read More
WHEN you are operating or planning a small business that... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
How is your pipeline structured?I assume most of you have... Read More
That sizzling sound you're hearing may be a symptom of... Read More
A successful joint venture marketing effort is the goal of... Read More
What unspoken message are you sending your clients and customers?... Read More
Here is an interesting case study of a company, which... Read More
A Mattress Cleaning Business might be just for you if... Read More
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