If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Administrative and clerical tasks are the bane of every industry.... Read More
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Car Wash Crime in the Hood. Apparently not everyone is... Read More
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$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
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There is a continual trend we are seeing which I... Read More
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Most small businesses will not even try to advertise on... Read More
So you want to start a business but you don't... Read More
There are almost as many opinions and views on marketing... Read More
There are many factors to be considered when you are... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
Nothing can drive a business down faster than customers who... Read More
I frequently give presentations at small business gatherings, providing me... Read More
As you may already know, asphalt paved parking lots do... Read More
There have been many great points raised on both sides... Read More
More sales and more profit. Isn't that what you want... Read More
If you are a small business and qualify to participate... Read More
Achieving real success should be the goal of any good... Read More
Franchising is the fastest way to build small businesses, provide... Read More
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1. TargetYou are not all things to all people. Decide... Read More
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Cash is the lifeblood of any business. As humans need... Read More
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Articles abound advising the business community how to properly screen... Read More
This is the tale of two business plans with very... Read More
In your small business debt collection laws will eventually become... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
Experts urge small business owners to "brand" their business ?... Read More
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The Boston suburbs seem to be rich with possible locations... Read More
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For really tough boat hull cleaning you will need to... Read More
After over thirty years advising small business it still comes... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
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Cash flow. To stay in business, you've got to keep... Read More
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