If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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"The way to develop self-confidence is to do the thing... Read More
As stability emerges in the Middle East there will be... Read More
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"What do you do?" It just might be one of... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
Are you a home or small business owner and you're... Read More
The restaurant industry in the United States employs an estimated... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
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BioTechs even with the latest news had shed over 1000... Read More
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The life cycle of the typical small business is short... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Think the best way to get more customers is to... Read More
"I don't know the key to success, but the key... Read More
Managing cash flow is every small business owner's most important... Read More
First, we need to define the different kinds of skip... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
What does it take to grow a business and run... Read More
If you are in a franchise and have a territory... Read More
As a teenager I worked for my father's small business.... Read More
Many times small businesses want to expand their businesses and... Read More
You may find this Newsletter a little long winded but... Read More
CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More
It is not surprising that some people may perceive Six... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
How is your pipeline structured?I assume most of you have... Read More
We were more than excited. Our women's doubles tennis team... Read More
You know your prospects need what you sell. You know... Read More
Why do you need an account plan?When you first decide... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
Take advantage of world politics today and start your own... Read More
The success of your business depends on your ability to... Read More
What unspoken message are you sending your clients and customers?... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
Here are seven ways for owners of small businesses to... Read More
Every employee would like to earn as high a salary... Read More
We love Wichita because it has great all round weather... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
I ran a franchise company for many years, a car... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
What is Business Valuation? The term business valuation is the... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Providing high quality customer service is a must for any... Read More
Running a small business requires many skills. However, to do... Read More
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