If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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One of the major complaints in the QSR Quick Service-Fast... Read More
No matter your age or station in life, we all... Read More
You see it often in large shopping complexes. Customers seem... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
When a person knows and knows not that he knows.... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
You make the decision to go into business and for... Read More
Don't you find that there are so many decisions you... Read More
We all know that competition is an ugly word but... Read More
Just as you are about to say "good-bye" to your... Read More
As you reflect on this year and prepare for next... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
At first glance, this topic may seem a little repetitive,... Read More
In today's fast paced marketplace it is easy to neglect... Read More
What is in an information plan?Before you even meet with... Read More
You're pretty proud of yourself! After all, only four months... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
What are the benefits of using a Freelance Consultant /... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
When you awoke this morning, you found yourself buzzing with... Read More
The Customer Analysis section of the business plan assesses the... Read More
Someone new to business ownership recently told me, "Before I... Read More
Owning a business is a challenging endeavor. If you're like... Read More
My clients and many of my readers are small and... Read More
Many of us have noticed how some nearby communities seem... Read More
As small business managers, we juggle limited resources in a... Read More
Experts urge small business owners to "brand" their business ?... Read More
Here are seven ways for owners of small businesses to... Read More
Business owners rarely go into business to deal with the... Read More
Since you own a business you probably have liability insurance... Read More
What is Business Valuation? The term business valuation is the... Read More
Anyone in business today realizes both the natural dependency on... Read More
Starting a business? For many people, the bravery to venture... Read More
The easiest way to lift profits is to cut the... Read More
Why would you use an event pass?Event passes are often... Read More
Q: A friend told me that as a woman of... Read More
In my 18 years of consulting I have heard it... Read More
Did you know that satisfaction is the number one emotion... Read More
Let me get right to the point. The single most... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
On June 8, 2004, the world witnessed what no one... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
I meet and talk to hundreds and hundreds of business... Read More
If you're organized, smart, capable and willing to work with... Read More
I've got good news and bad news. The good news... Read More
Seems as though there are a lot of business closings... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
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