If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A consultant must remember that the business belongs to the... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
Great question!Freeing your time is an indisputably key element in... Read More
I recently met with a very successful magazine publisher who... Read More
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Here are some useful tips on what to consider before... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
What unspoken message are you sending your clients and customers?... Read More
Winning small and home based businesses today must continually shake... Read More
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It appears the mini-blimp indoor theme and concept is making... Read More
Introduction: This article is written as a general discussion on... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
If you plan to upgrade your workshop into an Authorized... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
After over thirty years advising small business it still comes... Read More
You make the decision to go into business and for... Read More
Did you ever have one of those days or weeks... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
The success of your business is critically dependent on how... Read More
Is it right for you?If you decide to advertise your... Read More
Let's face it, we all tend to get stuck in... Read More
How far away is the person you need to meet?We... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
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You bet it's worth it. Publicity via news releases, along... Read More
What is Business Valuation? The term business valuation is the... Read More
Do you sometimes find yourself just going "through the motions"... Read More
This is the tale of two business plans with very... Read More
Achieving real success should be the goal of any good... Read More
Do you spend every waking minute in your business? Do... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
So you think you're not justified in taking time away... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
How much is your time really worth? Is it worth... Read More
Opening a carpet cleaning business is a great way to... Read More
If a customer owes your local business money, it's hard... Read More
I only have to point to the 555 plus failed... Read More
Sacred cows take a long time to die. We get... Read More
As I am preparing for my attendance to the CoachVille's... Read More
The last time I spoke and went into a bit... Read More
When a person knows and knows not that he knows.... Read More
You may find this Newsletter a little long winded but... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
You have spent considerable time pulling your business plan together,... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
Success is the desire of everyman on the face of... Read More
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