If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
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Remember the training programs, seminars, and workshops you had to... Read More
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My 16 year-old daughter said, "Gee Dad! You look just... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
During the California Recall Election, I was very interested. Without... Read More
Support is critical for your small business survival. You may... Read More
Last week's question from Anthony R. on how to choose... Read More
If you are a non-operator owner of many work trucks,... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Are you tired yet of all the books out there... Read More
A thing worth doing is worth doing badly. Yes I... Read More
It is estimated that 78% of all small business start-ups... Read More
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More sales and more profit. Isn't that what you want... Read More
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There are no "rules of thumb" in the pursuit of... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
Never underestimate the power of perception! Perception plays a major... Read More
One of the most common issues that comes up for... Read More
In many industries, image is one of the last things... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
Why? Because they have access to world class public relations... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
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Start thinking about buying an established business if you want... Read More
WHEN you are operating or planning a small business that... Read More
Let me get right to the point. The single most... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
BioTechs even with the latest news had shed over 1000... Read More
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One overlooked individual in the process of taking a company... Read More
The choice of financing is an important determinant of whether... Read More
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