If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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After over 30 years of participating in hundreds of businesses,... Read More
Many have not experienced a fire up close. One year... Read More
In my previous article, Step 1, your challenge for the... Read More
This is the tale of two business plans with very... Read More
Now that winter has passed, the annual ritual of spring... Read More
If you are looking for a way to own your... Read More
Incredible as it sounds, you have a goldmine of free... Read More
Never underestimate the power of perception! Perception plays a major... Read More
Every employee would like to earn as high a salary... Read More
If small business had no important outside audiences, it wouldn't... Read More
Most small business owners are faced with so many responsibilities... Read More
In a perfect world, starting a small business would be... Read More
1. Leadership Is Learned ? While many people appear to... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
Here are seven ways for owners of small businesses to... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
If you are a small business you know that you... Read More
Competition in the business world is often viewed as a... Read More
Most small businesses will not even try to advertise on... Read More
The modern Franchise business model and the much different business... Read More
Last summer the FTC put forth a report and then... Read More
Seems as though there are a lot of business closings... Read More
Here are some useful tips on how to select a... Read More
Has this ever happened to you... 'John, you have a... Read More
Don't you find that there are so many decisions you... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Business checks are available in many styles and varieties. They... Read More
Everyone wants to succeed in life. Most people want to... Read More
That's right ? are you making enough mistakes in your... Read More
If you are in a franchise and have a territory... Read More
What types of companies do you want to align yourself... Read More
The less a business pays for goods and services the... Read More
Would you rather have one good client paying you five... Read More
So you think you're not justified in taking time away... Read More
A successful joint venture marketing effort is the goal of... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
You may find this Newsletter a little long winded but... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
When someone owes your small business money, you certainly feel... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
Success is the desire of everyman on the face of... Read More
I'll be the first to admit that I went a... Read More
One of the best ways to make money in the... Read More
The difference between rates and wages is not always clear... Read More
Owning a small business in Wichita, KS might not be... Read More
"I don't know the key to success, but the key... Read More
What is the best time to expand a mobile car... Read More
Every company has business pain, but the pain does not... Read More
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