If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Back when I owned an inventory-based business, one of my... Read More
My clients and many of my readers are small and... Read More
Traditional advertising methods are still being used for almost 90%... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
If you intend to franchise your company you will need... Read More
Business card size works well for invitations to special events.What... Read More
That sizzling sound you're hearing may be a symptom of... Read More
How is your pipeline structured?I assume most of you have... Read More
You can't imagine how many people ask me how I... Read More
"So what?" is a lovely question.It can lead to a... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
If you're just ramping up your small business email newsletter,... Read More
If you own a Pressure Washing Company and wish to... Read More
How a donation is different from a sponsorship and what... Read More
"The way to develop self-confidence is to do the thing... Read More
A thing worth doing is worth doing badly. Yes I... Read More
There are many little details that go into making sure... Read More
This morning, I went to take a short walk outside.... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Many people ask how many graphs or charts they should... Read More
Home based travel businesses are no longer the wave of... Read More
When should you create a foundation in order to solidify... Read More
As long as you eat and breathe you will stay... Read More
Achieving real success should be the goal of any good... Read More
Is your business making money? Would you know?Figuring out whether... Read More
As small business managers, we juggle limited resources in a... Read More
If you want to start a business in 2005, and... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
How do you make sure you have the business solutions... Read More
On June 8, 2004, the world witnessed what no one... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
In my 18 years of consulting I have heard it... Read More
Every business starts with an idea or a dream. To... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
You make the decision to go into business and for... Read More
What types of companies do you want to align yourself... Read More
When a person knows and knows not that he knows.... Read More
How careful are you with the data you collect from... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
There's been a recent rise in the number of elderly... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
In this series of articles I'm going to show you... Read More
Is this you?You dreamed of owning your own business, doing... Read More
As I am preparing for my attendance to the CoachVille's... Read More
Many people ask how many graphs or charts they should... Read More
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