If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
After over thirty years advising small business it still comes... Read More
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Most small businesses simply go about their daily business and... Read More
Many people ask how many graphs or charts they should... Read More
There are many factors to be considered when you are... Read More
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BioTechs even with the latest news had shed over 1000... Read More
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What is a Family Business? A family business is basically... Read More
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The easiest way to lift profits is to cut the... Read More
Here are some important points to take note of if... Read More
This is the tale of two business plans with very... Read More
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If you're like me, you love accounting. It's so fascinating... Read More
When you feel like you're always busy working on your... Read More
If you run a pressure washing business it is a... Read More
Many mobile car wash operators would like to add de-ionized... Read More
As a practitioner and student of Small Business Marketing, I... Read More
When should you create a foundation in order to solidify... Read More
Anyone who is serious about washing aircraft as a full... Read More
Are you responsible for your results?What comes to mind when... Read More
After over 30 years of participating in hundreds of businesses,... Read More
One overlooked individual in the process of taking a company... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Cash is King?That is what everyone tells us and it... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
You want to know more about making money with your... Read More
Treat your business as a serious, full-time business and be... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
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Everyone is talking about small businesses. In 1993, when it... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
You bet it's worth it. Publicity via news releases, along... Read More
You are selling your small business (business value under $1... Read More
We very much like what we see in Lubbock, TX... Read More
Whether your target audience is in your neighborhood or across... Read More
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You only have so much time in a day right?So... Read More
Everyday more web based companies enter the business scene. The... Read More
When you go into business for yourself, there are many... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
Have Some Time to Yourself One of the most important... Read More
Why would you use an event pass?Event passes are often... Read More
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