If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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As a small business owner, outsourcing work to Virtual Assistants... Read More
Buyers want both online and local information about where to... Read More
Anyone who is serious about washing aircraft as a full... Read More
The last time I spoke and went into a bit... Read More
One major issue not being addressed right now in the... Read More
A reader of one of my online sessions asked should... Read More
Deciding to start your own franchise is just one of... Read More
You see it often in large shopping complexes. Customers seem... Read More
Have you ever wondered what the difference is between a... Read More
You can't imagine how many people ask me how I... Read More
The less a business pays for goods and services the... Read More
Home based travel businesses are no longer the wave of... Read More
So you want to get into the auto detailing business... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Cash is King... That is what everyone tells us and... Read More
We are noticing an increase in the length of time... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
A top executive called up me late in the night.... Read More
There are many factors to be considered when you are... Read More
Cleaning concrete is tough and there is an easy way... Read More
If you've been thinking about starting a business, but are... Read More
Everyday more web based companies enter the business scene. The... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Commonly folks have asked me what the technical difference is... Read More
How do window cleaning franchise businesses start? It is a... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
As small business managers, we juggle limited resources in a... Read More
The single most important activity you can do in your... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
A corporate shell could be liken to a house that... Read More
When is it a good thing to say no to... Read More
Tap these treasures of ideas. The best money you can... Read More
If you are in the pressure washing business and are... Read More
In today's economic climate, the first priority for the small... Read More
Think of all of your business ideas as tiny seeds... Read More
How do marine type businesses start? Have you ever thought... Read More
When starting a business, you have to determine the method... Read More
Cash flow. To stay in business, you've got to keep... Read More
If you run a mobile car wash, mobile fleet washing... Read More
Until the day I learned to play chess I loved... Read More
When you go into business for yourself, there are many... Read More
The goals of businesses have undergone much evolution from the... Read More
If small business had no important outside audiences, it wouldn't... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
Early in my career, I wrote an article for a... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
If you want to start a business in 2005, and... Read More
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