If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Expanding your business requires you to take a good hard... Read More
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Most business owners know when they need an accountant, but... Read More
The modern Franchise business model and the much different business... Read More
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Marketing is one of the four corner-posts of a solid... Read More
How to do itPeople skim through newspapers and magazines and... Read More
Are you tired yet of all the books out there... Read More
In today's economic climate, the first priority for the small... Read More
Cash is King... That is what everyone tells us and... Read More
As I am preparing for my attendance to the CoachVille's... Read More
That sizzling sound you're hearing may be a symptom of... Read More
More sales and more profit. Isn't that what you want... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
If you're like the rest of us, you've spent a... Read More
Most businesses accept checks as form of payment for goods... Read More
A few years ago, I visited Beijing for the first... Read More
How is your pipeline structured?I assume most of you have... Read More
The air in my client's office nearly crackled with her... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
A career coach could be simply defined your job seeking... Read More
Writing a business plan is a fundamental step to ensuring... Read More
(Although this article is geared towards small business owners, the... Read More
I have a confession to make. My name is Caroline... Read More
How to identify future solutions and opportunities?Your power page, if... Read More
Most small business owners seek advisors who can help them... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Would you rather have one good client paying you five... Read More
Ok, you have successfully accomplished your dream of being the... Read More
Most new small businesses won't be in business this time... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Under the Securities Act of 1933, any offer to sell... Read More
How do you find groups that are in need of... Read More
Starting and managing a small business is no fun chore,... Read More
Until the day I learned to play chess I loved... Read More
In many industries, image is one of the last things... Read More
A corporate shell could be liken to a house that... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
It's obvious when a small business has accepted the fact... Read More
Shopping for a franchise is easy if you know what... Read More
Gather round while I tell you the story of Kennebec... Read More
If you own a mobile car washing, pressure washing or... Read More
When is it a good thing to say no to... Read More
Start thinking about buying an established business if you want... Read More
Many small businesses do quite well due to the blood,... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Cash flow. To stay in business, you've got to keep... Read More
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