If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Most small business owners are faced with so many responsibilities... Read More
It's a strange anomaly.Most people who set out to start... Read More
There were only an estimated 1800 active franchisors in this... Read More
How do you find the best business partners?Finding a good... Read More
If you're organized, smart, capable and willing to work with... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Remember those drawings from science class of how a lever... Read More
My clients and many of my readers are small and... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
A thing worth doing is worth doing badly. Yes I... Read More
Marketing is one of the four corner-posts of a solid... Read More
One of the best ways to make money in the... Read More
A Private Investigator is a professional trained in the art... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
When someone owes your small business money, you certainly feel... Read More
Setting priorities in your business? Your first job is to... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
If you're looking for start-up capital for your business, but... Read More
So you want to start a business but you don't... Read More
If you are a non-operator owner of many work trucks,... Read More
The restaurant industry in the United States employs an estimated... Read More
Cash is the lifeblood of any business. As humans need... Read More
Fuel prices these days are quite high and they take... Read More
Starting and managing a small business is no fun chore,... Read More
How do window cleaning franchise businesses start? It is a... Read More
As a franchisor I am always asked by new and... Read More
How do you find the best business partners?Finding a good... Read More
E-mail and Internet use are integral parts of the typical... Read More
You are probably hard at work promoting your business (and... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
Every company has a value proposition. That is a statement... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
There's no question that hard work and a little luck... Read More
Anyone who is serious about washing aircraft as a full... Read More
If you are in the pressure washing business and are... Read More
As I am preparing for my attendance to the CoachVille's... Read More
Have Some Time to Yourself One of the most important... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
How do window cleaning franchise businesses start? It is a... Read More
Many small business startups fail within the first 2 years... Read More
If you have a busy private practice, chances are you... Read More
Mobile carwashing is hard work, it is tough on the... Read More
After over thirty years advising small business it still comes... Read More
Where would a business be without a business plan? A... Read More
A cherished business doctrine is that growth must be a... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
In this series of articles I'm going to show you... Read More
You may find this Newsletter a little long winded but... Read More
Opening a carpet cleaning business is a great way to... Read More
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