If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The Dynamics of Daylight Savings Time changes the way we... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
Those who are in the pressure washer business should not... Read More
Q: I will be retiring this year at age 60... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
You know your prospects need what you sell. You know... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
In this series of articles I'm going to show you... Read More
You only have so much time in a day right?So... Read More
Why should you always maintain a good report with a... Read More
Franchising has made the world look really small. The well... Read More
As an Investment Representative you've worked hard to build trust... Read More
A few years ago, I visited Beijing for the first... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
Many government department heads are on the take. Oh they'll... Read More
Due to the over regulation in the Franchising Industry and... Read More
And is having a logo really that important?My answer to... Read More
Many new ventures are preoccupied with all the money they... Read More
After over thirty years advising small business it still comes... Read More
If you're starting your own business or currently work for... Read More
Seventy percent of US households use the web when shopping... Read More
In franchising an individual desirous of their own business will... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
In the first article we mentioned the main characteristics that... Read More
Never underestimate the power of perception! Perception plays a major... Read More
Many companies wish to expand and a few wish to... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
Many physical therapists in private practice have the appearance of... Read More
It seems so long ago that I started my first... Read More
I meet and talk to hundreds and hundreds of business... Read More
Every home business has the same problem of how to... Read More
At first glance, this topic may seem a little repetitive,... Read More
Providing high quality customer service is a must for any... Read More
The last time I spoke and went into a bit... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Many times small businesses want to expand their businesses and... Read More
Someone new to business ownership recently told me, "Before I... Read More
If you're organized, smart, capable and willing to work with... Read More
What is a Family Business? A family business is basically... Read More
Hogwash!That's what I say to people who tell me that... Read More
For many small businesses, the "S" corporation is the business... Read More
Perhaps you are building a new home office or you... Read More
There are several well-known truck washes in the Great State... Read More
When someone owes your small business money, you certainly feel... Read More
Thankfully, most of us will never find out. That is... Read More
When you feel like you're always busy working on your... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
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