Sometimes the simple businesses are the ones, which make good money. Take mini-blind cleaning for instance. There are many successful small time entrepreneurs out there cleaning mini-blinds. Having been in the franchise cleaning business for some time, I often noticed exceptional entrepreneurs out there.
We met Gary Hartman while searching through the Internet, he owns a company called www.Blindnet.com all his equipment matches our franchise company colors and he holds the patents to the specialty equipment he created. He has been in the Industry for years and has a route of so many customers your head would spin. He sells these systems to those interested in setting up their own business. We met with him and he had agreed to train and sell us his equipment at a special price providing we do not sell his area as a territory and pay him a fair and equitable price for his training. Since we have the www.windowwashguys.com we thought we could very easily add on the additional franchise module for our own team and call it the; Mini-Blind Wash Guys. This way we could cover all window services for a complete service package for our customers. We can do additional services for restaurants, hotels, property management, interior decorators, and real estate people. We would be able to add to our network more people to work with. Of course you realize that all these customers own cars, boats, houses, decks, and have friends who work at companies that own trucks, aircraft, tractors, and need things coated and oil changed. So for brand extension it makes sense for our team to add the exception perfected business model of Gary Hartman to our system if franchises.
www.carwashguys.com
You see once we conquer the B2C market and everyone calls us for services, it is imperative that we have the network of franchisees to do the work. But to be able to service the entire country and eventually the World we must have 10,000 plus franchisees to do it. So our challenge is to be able to service all we can now, and be experts in the fields we enter and make lots of successful franchisees who deliver Nordstrom service and see the world on time view of Fed Ex, while maintaining a Starbucks celebrity status in the service industry by pouring their hearts into it and to do it all at the speed of thought with a giant network of franchisees. When we are through we will have changed the World we live in and given the quality of life we were promised when we embarked on the American dream of 2.2 kids, a college degree, a white picket fence and an SUV.
When companies look to co-brand it pays to pull in expertise to the team from where ever it might be. In this case it is Gary Hartman, but he is not the only entrepreneur at the top of his game. In his industry surely he is among the very top tier indeed. There are thousands of such entrepreneurs out there that can ad value to your offerings to customers. This case study shows how you can harness the best in any field in order to lead the field. I hope you enjoyed this case study, it shows the thinking process that innovators must have to compete at a faster and faster pace in the new economy. So think on this and look for such standouts in the world as Mr. Gary Hartman is whatever industry they might be in. Think on this and I hope you have enjoyed today's case study on co-branding and brand extension in your never ending learning process to become the best entrepreneur of the new millennium.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
personalized cleaning services Highland Park ...Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
Franchising companies often use Business Broker to help attain sales... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
You know your prospects need what you sell. You know... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
The Operations Plan is a critical component of any business... Read More
The success of your business depends on your ability to... Read More
Are you tired yet of all the books out there... Read More
If I had $1.00 every time I heard someone say... Read More
The air in my client's office nearly crackled with her... Read More
Whether your target audience is in your neighborhood or across... Read More
You may find this Newsletter a little long winded but... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
The life cycle of the typical small business is short... Read More
I meet and talk to hundreds and hundreds of business... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
Most businesses accept checks as form of payment for goods... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
How do we keep track of our business deals?If you... Read More
Whether it has been thrust upon you by external market... Read More
scheduled cleaning services Park Ridge ...Financial Consultants are one of the fastest growing industries today.... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
Never underestimate the power of perception! Perception plays a major... Read More
If you intend to franchise your company you will need... Read More
Think of all of your business ideas as tiny seeds... Read More
Here is an interesting case study of a company, which... Read More
Last week we discussed the importance of performing an autopsy... Read More
We all know that competition is an ugly word but... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
Have you been searching for the perfect home-based business? I... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
As you reflect on this year and prepare for next... Read More
Does your company have a community relation strategy? Have you... Read More
How is your pipeline structured?I assume most of you have... Read More
Seems as though there are a lot of business closings... Read More
When is advice free and when should you charge for... Read More
So you want to get into the auto detailing business... Read More
The challenges of the small business owner are well documented.... Read More
If a customer owes your local business money, it's hard... Read More
Too often in business we get trapped into reviewing our... Read More
Fuel prices these days are quite high and they take... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
Q. I am a former pastor who left the ministry... Read More
Small Business |