If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
Under the Securities Act of 1933, any offer to sell... Read More
What is the best time to expand a mobile car... Read More
Most small businesses simply go about their daily business and... Read More
Many small business startups fail within the first 2 years... Read More
Small business owners often enter their field with great expectations.... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
If you are in a franchise and have a territory... Read More
When you go into business for yourself, there are many... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
Think of all of your business ideas as tiny seeds... Read More
Commonly folks have asked me what the technical difference is... Read More
I frequently give presentations at small business gatherings, providing me... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
How is your pipeline structured?I assume most of you have... Read More
Most pressure washing companies never look into some of the... Read More
Treat your business as a serious, full-time business and be... Read More
Seems as though there are a lot of business closings... Read More
What are the 5 best ways to gain new contacts?There... Read More
Remember the training programs, seminars, and workshops you had to... Read More
Writing a business plan is a fundamental step to ensuring... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
As an Investment Representative you've worked hard to build trust... Read More
What's your job profitability? Do you know?Many business owners are... Read More
There is significant competition in auto detailing and car washing.... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
There is much competition in the mobile auto detailing business.... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
Early in my career, I wrote an article for a... Read More
We're birds of a feather, public relations and small business.... Read More
It has been said that the only constant is change.... Read More
As stability emerges in the Middle East there will be... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
If you own a small business, you should know that... Read More
The reason we Franchisors call it an exclusive territory is... Read More
So there I was ? sitting in the audience of... Read More
If you're just ramping up your small business email newsletter,... Read More
Over regulation of small business is so intense it is... Read More
Nothing can drive a business down faster than customers who... Read More
If you are a motorcycle detailer and need to expand... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
The Boston suburbs seem to be rich with possible locations... Read More
The following tips have come from a wide variety of... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
If you have ever had your antique shop or mall... Read More
Most folks in the pressure washing business are happier to... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
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