If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Nothing can drive a business down faster than customers who... Read More
To wash an airplane there are many items you will... Read More
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There are no "rules of thumb" in the pursuit of... Read More
It is an American dream to own a business. But... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
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When we speak of branding most of the time people... Read More
Due to the over regulation in the Franchising Industry and... Read More
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Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Last week's question from Anthony R. on how to choose... Read More
Last week we discussed the importance of performing an autopsy... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
Cash is King... That is what everyone tells us and... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
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1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
Think of your business as a living, breathing, organism. It... Read More
Q: I will be retiring this year at age 60... Read More
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