If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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My clients and many of my readers are small and... Read More
So it's time to invest some finances into advertising your... Read More
If you have ever had your antique shop or mall... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
Do you like animals? Would you like to work for... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
A reader of one of my online sessions asked should... Read More
Most small business owners seek advisors who can help them... Read More
Commonly folks have asked me what the technical difference is... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
For really tough boat hull cleaning you will need to... Read More
Does your small business have a banking and credit card... Read More
A few years ago, I visited Beijing for the first... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
It's the dream of every person who starts a business... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
No matter your age or station in life, we all... Read More
I agree that knowledge should be free, but the next... Read More
For the employees, payday is the brightest day; they finally... Read More
Every company has business pain, but the pain does not... Read More
If I had $1.00 every time I heard someone say... Read More
Articles abound advising the business community how to properly screen... Read More
You can't imagine how many people ask me how I... Read More
As a teenager I worked for my father's small business.... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
The revenue history is a vital piece of your power... Read More
There's no question that hard work and a little luck... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
Where do you look for the appropriate alliance?One of the... Read More
Everyday more web based companies enter the business scene. The... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
Think the best way to get more customers is to... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
Many have not experienced a fire up close. One year... Read More
Some of the very qualities that attract people to the... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
How do you find groups that are in need of... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
Most new small businesses won't be in business this time... Read More
Commonly folks have asked me what the technical difference is... Read More
If you are looking for a way to own your... Read More
When do you need to get more involved with the... Read More
As stability emerges in the Middle East there will be... Read More
This morning, I went to take a short walk outside.... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
In the first part of this article I put forward... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
Congratulations, you are starting a small business! You are taking... Read More
WHEN you are operating or planning a small business that... Read More
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