Many online marketers have crowed about the value of writing and publishing articles for branding and credibility. A few have mentioned the effects articles can have on the links to your site and therefore your search engine rankings.
None of them, however, have made a distinction between what I see as the two article marketing methods. In this article we'll look at both "the fast way" and "the thorough way" of article marketing as well as something crucial that no other article I've read includes - a complete list of the 82 article directory submission sites that pass pr.
The fast way focuses solely on link building and should get you a decent number of links to your site - I estimate at least 12 per article - in a relatively short period of time - about three and a half hours for writing and submitting to directories plus a month of waiting for the next update.
The thorough way focuses on understanding your industry's media as a whole and establishing relationships with the key players there. Getting your article published in the right place will not only give you a great link from a high PR site - it can give you a level of perceived expertise and credibility that can increase your company's sales in short order.
The thorough way is a long process though and requires a significant amount of time up front. Whether or not it's worth it really depends on the quality of the publications that cover your industry and the amount of time you have to spend.
There are also ways to add some "thorough" tactics to the fast way, which I'll cover at the end of the article.
For those who have articles written already here's a list of complete list of the 82 article directory submission sites that pass pr that accept any type of article and here's a list of complete list of the 82 article directory submission sites that pass pr I've found so far. Disclaimer: I have not submitted to these directories yet. In a later article I'll publish more info about each one.
Article Marketing The Fast Way (Linking Oriented):
a) Write an informational and helpful 250 word article that you think will appeal to your audience.
b) Submit this article to these 11 general interest article directories.
c) Repeat
The key of article marketing is the link you get back to your site in your author bio. If you have more useful information that relates to your article on your site then you can link back there too.
Do use the keywords you'd most like to rank for in the text links to your site, where text links are an option. (Scroll down to complete list of the 82 article directory submission sites that pass pr in Jorbins for an example of link text in bio.)
Since this is a linking initiative don't worry about optimizing the article as a whole. Just write naturally and solve your audience's problems, preferably in ten easy steps.
If you service the small business or B2B industry then consider writing a business advice article as the majority of directories out there relate to this sort of content. If you sell concrete mixers though is it worth it to have links from 40 different marketing sites from your "concrete mixer's guide to better marketing" article?
If you're having trouble coming up with article ideas then check out my complete list of the 82 article directory submission sites that pass pr or send an email to GFrench at gmail.com.
Article Marketing The Thorough Way (Branding and Linking Oriented):
a) Research the online publishers (includes directories, email newsletters, informational websites and blogs) of your industry's media.
b) Discern how your specific industry knowledge fits with each publication's apparent editorial agenda (should you write an article or present yourself as an expert for answering reader questions?)
c) Pick the top site you'd like to write for and make sure they accept freelance and that when they do they provide PR-passing links (if their article pages show a gray bar in Google's PR tool then don't fool with them).
d) Check out the publication's existing and current articles and see what's missing. In other words, how can you make a valuable contribution to your industry's knowledge base?
c) Query your top site's editor with your suggestion for an article (complete list of the 82 article directory submission sites that pass pr suggests crafting and sending a 2 sentence summary before sending the whole article) and negotiate whether or not/how long this publication has exclusive rights. Don't go exclusive for more than a week or two unless this is a major publication and you really think it's valuable.
e) Write the article and submit. Edit as needed/directed.
f) Give your publisher the agreed upon exclusivity and then begin submitting your article to other publishers who don't care so much about first publish rights.
g) Finally, submit to the relevant article directories, as well as these complete list of the 82 article directory submission sites that pass pr.
Building Some Thorough Method Elements Into The Fast Way
If you're interested mostly in links but wouldn't mind trying to build a little brand then here are a few things you can do that may help your industry credibility.
a) Mention in your author bio or article that you answer questions by email... so long as you can publish the discussion in another article. This will help you begin to develop a relationship with your readers.
b) Mention in your author bio that you welcome suggestions from editors for article requests. This will help you to begin establishing editorial relationships, which can turn into further opportunities for you to help readers, build credibility and boost sales.
c) More research: spend more time looking around and seeing what's out there in regards to current articles. This will ensure that you're writing something likely to get published by ezines and websites, and linked to from blogs. I wrote this article without querying editors. I did, however, research the existing article marketing articles. I also know that the majority of those article directories out there accept marketing-related articles and so will be able to build lots of links to my complete list of the 82 article directory submission sites that pass pr site.
Want to build links to your site and enhance your brand? Send article marketing questions to complete list of the 82 article directory submission sites that pass pr for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a complete list of the 82 article directory submission sites that pass pr copy writer for complete list of the 82 article directory submission sites that pass pr and conducts branding and link building research on his complete list of the 82 article directory submission sites that pass pr blog. If you wish to publish this article, please retain all links.
custom home cleaning Wilmette ..Now that you see that articles are the number one... Read More
Heard about article marketing but not sure why you'd need... Read More
If you have writing skills and want to use your... Read More
In this article I will show you how to use... Read More
Anyone who's been in the business for 2 or 3... Read More
What should be in your article summary? It's otherwise known... Read More
As you write the outline for your next article, there... Read More
You want your business to be noticed by thousands daily.... Read More
I have a confession to make.I think in "articles."As a... Read More
It's all the rage. It's what everyone is talking about.... Read More
If you are an article writer, you may have been... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
It is a well known fact that writing, distributing and... Read More
Writing articles for magazines, the Internet or the local community... Read More
How many times have you read the following? If you... Read More
You, too, can become a recognized expert in your specialized... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
Publishing content on the internet is not a hard task.... Read More
Have ever wished that there were a formula for crafting... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
One of the most effective (and free!) ways to get... Read More
Writers have one basic need -- readers. We all want... Read More
"But I've only been on the Internet 3 months! How... Read More
You've written this wonderful (no question about it) piece of... Read More
same day cleaning service Morton Grove ..Having an article published is one of the fastest and... Read More
How are you marketing your articles? As a writer prospecting... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More
The experts are always telling us that getting paid for... Read More
Original quotes, when used at the beginning or at the... Read More
Writing articles for publication on the Internet is, at the... Read More
Some six weeks ago, I began writing and submitting articles... Read More
Are you an Article Marketer? If so, you know that... Read More
I've been blogging occasionally over the last two months about... Read More
This may come as a surprise... to you, but writing... Read More
Writing and leveraging articles is my most successful strategy for... Read More
This is the "real" Money Maker in the Mail Order... Read More
Earlier, I published part 1 of this series, which contained... Read More
Article authors who use SEO (Search Engine Optimization) keywords to... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
One of the most effective (and free!) ways to get... Read More
Most Internet marketers worth their salt know how effective articles... Read More
One question I get asked all the time is how... Read More
Article marketing is becoming more and more popular, especially as... Read More
Writing articles related to your business is a great way... Read More
Every successful website needs to be, what the experts consider,... Read More
If you are starving for traffic, can't seem to consistently... Read More
I am often approached and asked, how do I write... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
Article Writing |