Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?
It's true! In fact, if you learn some basic principles, you can drive thousands of visitors to your website without spending any money on advertising. Publishing articles not only establishes you as an expert in your chosen field, but also allows you to fly under the natural "radar defenses" your prospects have against advertising.
But, beware! My experience as a syndicated newspaper columnist has shown me that people who would otherwise succeed massively promoting with articles actually fail because they consistently make one or more of these five critical mistakes!
Mistake #1 - NOT Defining Your Target Audience
Many article authors make the serious mistake of not clearly defining a niche audience before writing their article. Successful article authors always know the exact "niche" audience they want to reach before they write the first word.
When targeting your audience, remember this rule: Narrow and Deep! Always pick an audience with a specific, pressing, or major interest in a narrow topic!
Mistake #2 - Spamming Ezine Editors
In their desire to cover as much ground as possible, many article authors resort to spam techniques for submitting their articles. Instead of tightly targeting appropriate ezines that cater specifically to their audience, these authors try to hit "everyone."
By trying to save time, they actually waste every minute spent writing their article because most ezine editors will just delete their submissions as spam!
Mistake #3 - Milktoast Topics
You can write the best article in the world, but if your headline doesn't grab a reader's eyeballs and pull them into your article - you lose!
Article authors should spend at least half as much time writing the headline as they spend writing their actual article.
In fact, an "average" article can get superior results simply from having a great headline at the beginning.
Mistake #4 - "What's In It For Me"
If they manage to make it past the first 3 pitfalls, many article authors trip on their shoelaces at this stage of the process! Don't write about what you want to write about, only write on topics of high interest to your target audience.
In other words, give them exactly what they want and they will love you. Nobody cares how much of an expert you rate on a particular topic until they know you can deliver information they need in a way they can use - now!
Mistake #5 - "No Shoe Polish"
You could write an article worthy of the front page of the Wall Street Journal, but as soon as somebody spots a typo or misspelling, they immediately put your article lower than a Sunday sales circular.
Seriously, if you want to undermine all the good you can do with a great article, send it out without proper spell- checking!
No matter what product or service you sell, once you understand the promotion power of free articles, you'll never look at website traffic generation the same way.
But remember, if you abuse the power, spam ezine editors, or blatantly pitch people instead of providing real information, you might as well skip the whole process altogether.
(c) Jim Edwards - All Rights reserved - http://www.thenetreporter.com
About the Author:
Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.thenetreporter.com
eco-friendly cleaning service Bannockburn ..One of the most common blunders by those using article... Read More
Have ever wished that there were a formula for crafting... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Article marketing is becoming more and more popular, especially as... Read More
You have decided on a great idea and researched a... Read More
Your author bio is a vital part of your article... Read More
Writing and distributing articles on the internet is one of... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
I once wrote an article in which I offered the... Read More
Article writing can be such an intimate act as you're... Read More
As a follow up to my previous article on the... Read More
There are many schools of thought on how to build... Read More
Although this may sound like a funny metaphor, if you... Read More
If you write web content, it may be a mystery... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
Write articles, be recognized as an expert, drive a surge... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
You are running out of ideas, you sit down in... Read More
Ok, today we are going to talk about one of... Read More
The ezine article is of major importance to the world... Read More
Writing and submitting articles to article banks is a well-known... Read More
Original quotes, when used at the beginning or at the... Read More
The experts are always telling us that getting paid for... Read More
Having an article published is one of the fastest and... Read More
As you write the outline for your next article, there... Read More
cleaning lady near Lincolnshire ..How are you marketing your articles? As a writer prospecting... Read More
Original quotes, when used at the beginning or at the... Read More
It is a well known fact that writing, distributing and... Read More
Writing articles has proven time and time again to be... Read More
Abandon your frustrations and get a fresh start by trying... Read More
A great headline can be the difference between having your... Read More
"But I've only been on the Internet 3 months! How... Read More
Writing for web content is one of the easiest ways... Read More
If your business has a website, you're probably searching for... Read More
Now that you see that articles are the number one... Read More
I am sure that there would have been a moment... Read More
Being an Internet Article Author is far and away the... Read More
Publishing articles on the Internet is a tremendous way to... Read More
No one can logically argue against the fact that content... Read More
Lets face it people use articles to send traffic to... Read More
This is a perennial question among writers and wannabe's. Many... Read More
Online readers love information, but be sure your information is... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
There are many ancient writings, which dive into the importance... Read More
Writing articles is one of the best and most effective... Read More
If you are going to be writing articles to promote... Read More
When you have to share what you've created, where do... Read More
The key to selling reprints to parenting publications is the... Read More
We've all been there. We hear about how articles will... Read More
***What is the Resource box?'Resource box' is an information box... Read More
Article Writing |