Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?
It's true! In fact, if you learn some basic principles, you can drive thousands of visitors to your website without spending any money on advertising. Publishing articles not only establishes you as an expert in your chosen field, but also allows you to fly under the natural "radar defenses" your prospects have against advertising.
But, beware! My experience as a syndicated newspaper columnist has shown me that people who would otherwise succeed massively promoting with articles actually fail because they consistently make one or more of these five critical mistakes!
Mistake #1 - NOT Defining Your Target Audience
Many article authors make the serious mistake of not clearly defining a niche audience before writing their article. Successful article authors always know the exact "niche" audience they want to reach before they write the first word.
When targeting your audience, remember this rule: Narrow and Deep! Always pick an audience with a specific, pressing, or major interest in a narrow topic!
Mistake #2 - Spamming Ezine Editors
In their desire to cover as much ground as possible, many article authors resort to spam techniques for submitting their articles. Instead of tightly targeting appropriate ezines that cater specifically to their audience, these authors try to hit "everyone."
By trying to save time, they actually waste every minute spent writing their article because most ezine editors will just delete their submissions as spam!
Mistake #3 - Milktoast Topics
You can write the best article in the world, but if your headline doesn't grab a reader's eyeballs and pull them into your article - you lose!
Article authors should spend at least half as much time writing the headline as they spend writing their actual article.
In fact, an "average" article can get superior results simply from having a great headline at the beginning.
Mistake #4 - "What's In It For Me"
If they manage to make it past the first 3 pitfalls, many article authors trip on their shoelaces at this stage of the process! Don't write about what you want to write about, only write on topics of high interest to your target audience.
In other words, give them exactly what they want and they will love you. Nobody cares how much of an expert you rate on a particular topic until they know you can deliver information they need in a way they can use - now!
Mistake #5 - "No Shoe Polish"
You could write an article worthy of the front page of the Wall Street Journal, but as soon as somebody spots a typo or misspelling, they immediately put your article lower than a Sunday sales circular.
Seriously, if you want to undermine all the good you can do with a great article, send it out without proper spell- checking!
No matter what product or service you sell, once you understand the promotion power of free articles, you'll never look at website traffic generation the same way.
But remember, if you abuse the power, spam ezine editors, or blatantly pitch people instead of providing real information, you might as well skip the whole process altogether.
(c) Jim Edwards - All Rights reserved - http://www.thenetreporter.com
About the Author:
Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.thenetreporter.com
family-safe home cleaners Lincolnshire ..Some six weeks ago, I began writing and submitting articles... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
Writing articles is one of the most powerful, if not... Read More
Much has been touted about the effectiveness of article writing... Read More
Gasp! I can hear it from the purists now: Matt... Read More
One of the best ways to promote your website is... Read More
Overture reports over 1 million queries for article keyword related... Read More
Your author bio is a vital part of your article... Read More
It's no secret that writing and publishing helpful articles is... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
A few years ago as a webmaster with no money,... Read More
There are many different ways to improve link popularity for... Read More
Never before in the history of the business of writing... Read More
You have probably heard that writing articles is one of... Read More
You submit it, that's what you do! And submit it... Read More
It is pretty obvious that content is king online. It... Read More
A ghostwriter, as one may think is not a writer... Read More
MS: John, you must be one of the most prolific... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
Article writing can be such an intimate act as you're... Read More
Most writers I talk with who experience "writer's block" do... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
Writing an article is not an easy task. You have... Read More
after renovation cleaning Bannockburn ..There is some wisdom in saying that when you are... Read More
If you have writing skills and want to use your... Read More
Making your articles available for reprints by other ezine publishers... Read More
A large portion of your business relies on your ability... Read More
Selling books online means that you need to get interested... Read More
A recent debate started me thinking about how some marketing... Read More
Free publicity can help to spread the word about your... Read More
It's all the rage. It's what everyone is talking about.... Read More
Writing articles related to your business is a great way... Read More
Writing articles is by far the most effective online promotion... Read More
No one can logically argue against the fact that content... Read More
As of July 1st, the year was half over! July... Read More
Ok, today we are going to talk about one of... Read More
Writing a great deal of articles myself, I see a... Read More
The biggest challenge facing any online business today is how... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
If you want to really make your article "SELL" then... Read More
Every day thousands of people join affiliate programs and yet... Read More
Did you realize that writing and publishing articles online represents... Read More
Much has been touted about the effectiveness of article writing... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
The ezine article is of major importance to the world... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Article Writing |