Home
>
Web Development
>
Your Website Should Be Selling

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too."

This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling.

When planning your page copy, keep in mind the following points:

Be concise, call a spade a spade, not a fabulous ground displacement tool.
Avoid superlatives such as, "we are number 1!" common reaction is "no your not!"
Don't write to fill in space. Large pages can put off visitors from reading anything.
Put the important stuff at the top!
Have other people that are unfamiliar with your product, service or company read your copy. Make sure they don't have any questions. If they do, answer them in the copy.
Give your website designer full editorial control. You may not like this one. Most website designers have experience of what should be where on a website. Some website designers/web marketers know how it should be written. You may pay extra for this, you need to ask them about it.

If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business.

About The Author

Ben Norbury is Director of Design and Development at arclid.com Ltd. a company that has recently launched its new Website Healthcheck service. This new service identifies and corrects issues that are affecting website sales. To learn more go to: arclid.com

spotless home service Lake Forest ..

In The News:

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.

Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

Solar farms are turning to sheep instead of mowers to cut grass under solar panels, lowering costs, reducing emissions and creating new income for farmers.

Fraudsters posing as local officials are making fake calls about missed jury duty, demanding payments in a rising scheme that exploits fear of arrest.

Honeywell Aerospace engineers developed a "surface alert system" that gives pilots two aural warnings when they are 15 and 30 seconds away from a collision on the runway.

Anonymous researcher has scraped public Spotify accounts of politicians and celebrities, highlighting major privacy risks in default platform settings.

AI chatbot toys marketed as screen-free playmates could undermine children's empathy and critical thinking skills, according to pediatric specialists.

TransUnion confirms a major data breach affecting 4.4 million U.S. consumers after hackers exploited third-party Salesforce apps to steal personal info.

Scammers use fake DocuSign emails claiming Apple Pay charges to steal personal information using fraudulent phone numbers and fake receipts.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Farmers Insurance confirms data breach affecting over 1.1 million customers nationwide, exposing customer info including addresses.

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

Your Website Should Be Selling

Web Development