Home
>
Web Development
>
Your Website Should Be Selling

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too."

This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling.

When planning your page copy, keep in mind the following points:

Be concise, call a spade a spade, not a fabulous ground displacement tool.
Avoid superlatives such as, "we are number 1!" common reaction is "no your not!"
Don't write to fill in space. Large pages can put off visitors from reading anything.
Put the important stuff at the top!
Have other people that are unfamiliar with your product, service or company read your copy. Make sure they don't have any questions. If they do, answer them in the copy.
Give your website designer full editorial control. You may not like this one. Most website designers have experience of what should be where on a website. Some website designers/web marketers know how it should be written. You may pay extra for this, you need to ask them about it.

If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business.

About The Author

Ben Norbury is Director of Design and Development at arclid.com Ltd. a company that has recently launched its new Website Healthcheck service. This new service identifies and corrects issues that are affecting website sales. To learn more go to: arclid.com

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Your Website Should Be Selling

Web Development