Home
>
Web Design
>
Does Your Homepage Work?

Does Your Homepage Work?

All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.

Take a moment to clear your mind. Now go and look at your homepage and take a minute to evaluate it. Does it work for your prospective customers?

Most will arrive at your homepage and quickly scan through the content. If they are interested in what they read and see they'll typically decide to click on a link that takes them to another page where they'll find more information. As they make that decision they'll be asking things like:

What do they do?

Do they look professional?

Whats in it for me?

Do i have the problem they describe?

Are they talking directly to me?

How can i get it?

Alternatively, if the homepage hasnt interested them immediately then they'll leave just as quickly as they arrived, unlikely to return.

Your homepage is the gateway to your website and plays a critical part in the prospects visit. First impressions count. The success of your site depends on your homepage. Now, before we look at what a homepage should be, lets look at what it shouldnt be.

It should not be a false homepage requiring you to click a link to get to the real homepage. It shouldnt be a page that fails to direct the prospect to further action. It shouldnt contain any content that doesnt serve an immediate and clear purpose. It should never read like a dull brochure, that does nothing to motivate prospects to seek more information or buy immediately.

What a homepage should be. It should have a clear message. It should be a dynamic page that instantly conveys a sense of what you do, how you do it, who you are, how you do business, etc. It should start to describe the direct benefits that prospective customers get by buying your product or service. It should create prospect interest and make them eager to find out more. It should provide direction and clearly marked links to get them there. It should focus entirely on serving the needs of your prospective customers and removing their anxieties.

The purpose of your website is to sell your products and services to your prospects. To be effective your homepage must meet the needs of your prospects exactly and provide answers to their questions. To do this you must know what your prospects want and how they want it. If you dont already know, find out. Ask them!

Also, spend some time looking at other homepages learning what works and what doesnt. Are there features and styles that you could adopt on your site?

Once you have these answers design your entire homepage around them. Spend some time getting it right and both you and your prospects will benefit. Dont settle for second best unless you want your website to fail as a result of being ineffective.

When you've done it. Take a moment to clear your mind. Now go and look at your homepage once again and take a minute to re-evaluate it. Does it work for your prospective customers now?

Good luck!

About The Author

Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, prospect conversions, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW with your $129 WEBSITE EVALUATION ABSOLUTELY FREE at http://www.dynamiq.co.uk/ezine or email me anytime at http://www.dynamiq.co.uk/ezine

Cadillac Escalade rentals Round Lake ..

In The News:

Kurt "CyberGuy" Knutsson compares the AirPods 4 and the AirPods Pro 2. "For me, audio quality is the most essential factor in buying new headphones or earbuds," Kurt says.

A flying shopping cart could revolutionize the way we shop and transport things. The Palletrone is a hovering platform that users push around at chest height.

Kurt "CyberGuy" Knutsson explores how you can help troubleshoot a computer issue remotely on Windows or a Mac. There are a variety of options.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Checking your blood pressure has become simple with the Apple Watch, and doing this can help you identify trends and manage medications.

There are a handful of ways you can make your tech experience less annoying, including through fixing autocorrect, turning off certain notifications and by creating folders on your iPhone.

A robot that stands more than 5 feet tall and weighs 66 pounds is well-equipped for household tasks, like carrying up to 44 pounds during its run time of two to four hours.

Criminals are increasingly turning to data brokers to provide access to private information that can be used to improve their scamming schemes.

The new Reader Mode in iOS 18’s Magnifier app is here to help iPhone users read something small or in poor lighting. All you have to do is snap a picture.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CISA warns of scammers impersonating its officials. Tech expert Kurt “CyberGuy" Knutsson urges people to be alert and verify contacts.

Tech expert Kurt “CyberGuy" Knutsson reveals how iOS 18’s satellite messaging helps isolated residents seek help in the aftermath of Hurricane Helene.

Tech expert Kurt “CyberGuy" Knutsson reveals how to protect yourself with eight steps if your iPhone is lost or stolen.

Surgeons performed endoscopy on a pig 5,780 miles away using a video game controller. Tech expert Kurt “CyberGuy" Knutsson has the details on this groundbreaking experiment.

Using public computers poses security risks, tech expert Kurt “CyberGuy" Knutsson says, so take precautions or use your own secure device.

Tech expert Kurt “CyberGuy" Knutsson discusses San Francisco deploying three advanced mobile surveillance cameras to deter crime in high-risk areas.

Lionsgate's revolutionary move to partner with tech company Runway to integrate AI into its production process is going to take the film industry by storm.

There have been cases when widely downloaded apps from the Play Store are infected with malware. Kurt the CyberGuy tackles the issue of a new Trojan malware.

A whopping 30 million people will have taken cruises in 2024, and some ships being built to keep up with this demand cost as much as $2 billion.

While you may feel pretty sharp at spotting online fraud, there's a sneaky new scam involving QR codes and parking meters across the country affecting even the most cautious people.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Loch Electronics' latest innovation, the Capsule Solo, is a compact kitchen countertop dishwasher that can clean up to 35 dishes in just 15 minutes.

As your teenagers navigate social media, here are some ways you can protect them including through adjusting settings, enforcing limits and communicating honestly about the dangers that exist online.

The Ukrainian Ministry of Defense shared a video of a robotic war dog being used in the field with a soldier, who was able to take advantage of the device's thermal imaging.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Does Your Homepage Work?

Web Design