Home
>
Web Development
>
Creating Compelling Content , Write It and They Will Come

Creating Compelling Content , Write It and They Will Come

In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need for content. Well written, insightful, informative content will bring your readers/customers in and keep them on your site Long enough to hear about your products or read about the event you are sponsoring. What ever the object of your desire is content holds the key.

In that article the spiders were the object of our desire. My quote "... almost any written content will give you untold opportunities to flood the spiders data bank with keywords and phrases. Not just 10 words or 30 words but hundreds of keywords and phrases." Today I want to discuss the other reasons for fresh content. In a recent article on his How to Blog for Fun & Profit blog, T.L. Pakii Pierce lays out what he calls "The Four Pillars of Effective Blogs" T.L. wrote;

"You cannot create a success blog without compelling content. Compelling blog content is not a compelling sales message. It is much better to create compelling conversation that wins a relationship than to try to leverage your blog for an opportunity to deliver a compelling sales pitch. Looking for the sales pitch opportunity is much to short-sighted and usually ends up with you shorting yourself by not delivering valuable information that can boost your business in the mind of your audience."

TL's article is a must read if you are going to follow any of the sage advise you hear from my big mouth. (I have placed a link in my Bio sig below) He writes from the Blog perspective but his advice is relevant to all content minded websites. T.L. brings up one of my favorite topics, he talks about showing your passion, that passion is contagious and channeling your passion will help you write more compelling content. As he says, "write to inform." In his article he also discuses communication, credibility and community. I urge you to take a few minutes and study these points, the success of your website depends on a firm understanding of these basic principles.

You know your products or service better than anyone. Write from that knowledge base, communicate your ideas or thoughts with authority but more like a friend or trusted advisor. On target topic articles with minimal text link ads that educate your viewers or potential customers will serve you well in the long run. The content will remain relevant long after that item goes off sale.

Make your reader want to come back, offer a monthly newsletter, or better yet, create an articles vault. Share these articles with a "creative common copywriter license" and encourage other webmasters in your topic field to use or link to your content. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided they give you credit -- and only on the conditions you specify.

I have spent the past 5 years building fishing and outdoor themed websites and If I have learned anything in that time it is that content is king. Float tube fishing articles and product reviews that were written over 4 years ago still bring a constant source of traffic from the search engines.

Write it and they will come.

Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/articles/articles.htm

Here is the link the T.L. Pakii Pierce article.

http://blogforfunandprofit.blogware.com/
blog/_archives/2005/2/1/299 656.html

recurring cleaning service Mundelein ..

In The News:

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

Creating Compelling Content , Write It and They Will Come

Web Development