1. Combine Emotion and Logic
Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.
2. Apply The 80/20 Advertising Principal
You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.
3. Go For Dynamic Small Ads
Do you need to cut advertising expenses? You'll be happy to know that cutting down on the size of an ad doesn't mean you'll be trimming your profits as well! Bigger isn't always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise you've been looking for.
4. Market With Postcards
Postcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If you're like me, you probably don't even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.
5. Call To Action
The call to action is one of the most important parts of your advertising copy. Don't wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, you're trying to get the reader out of his chair ready to buy. It'll take a stimulating sales copy to do the trick.
6. Surprise, Surprise!
We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!
7. Send a Thank You.
Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, you'll be going back!
Copyright 2005 Cutts Group, llc
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.allyncutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Lincoln Stretch rentals Alsip ..So many people I worked with said they got more... Read More
The 9-to-5 grind can make you feel like a just... Read More
Counselling non-performing team members is a tough part of any... Read More
Looking for an old friend? Want to know if your... Read More
What would You do with $1,000,000With $1 Million would you:?... Read More
Most people have at least one favorite quotation from a... Read More
Getting focused on what you want to achieve and creating... Read More
The number may seem grim for Web-based commerce. In 2004... Read More
Do you plan events for the corporate world like product... Read More
Part Two of Cash to Cash Cycle SeriesNext: SalesWe've already... Read More
Whether you are self employed or you work for someone... Read More
Almost daily, newspapers, business magazines, radio and television carry reports... Read More
If you're a business owner, you know that repeat business... Read More
A lot of people are insecure about buying something or... Read More
1. Great Things Take Time ? Three years passed between... Read More
When sending mail to clients and potential clients, make your... Read More
1. You have a big goal and you want someone... Read More
Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More
My husband and I were enjoying our dinner meal one... Read More
Are you ready for a BASH? Have you ever been... Read More
In building and runnng an independent private practice or small... Read More
Either simply a looker-on or a player in the world... Read More
We all are project managers. Some of us manage projects... Read More
So you have set up your company, fairly established and... Read More
1. Use subheads throughout your ad copy.Subheads are great to... Read More
Western Springs shuttle limo ..If you've been thinking of starting a business on the... Read More
Getting focused on what you want to achieve and creating... Read More
Which one are you? An effective IT project manager, able... Read More
There are lots of benefits for some businesses to import... Read More
Be aware that 40 million crooks obtained credit card numbers... Read More
Positioning Your Company for Debt Financing:There was a time in... Read More
The following tips are from an article we contributed to... Read More
If you have a business on the Internet you should... Read More
There are many places you can get books, and I... Read More
Do you want to be #1-10 on Google and other... Read More
Only one of every 5 businesses makes it to its... Read More
Clarity is an absolutely essential ingredient for you to achieve... Read More
Imagine if you were going to address a stadium full... Read More
What follows is a bold statement, but sometimes it takes... Read More
Business etiquette is essentially about building relationships with colleagues, clients... Read More
It is possible for small companies and individual business people... Read More
Ever lost a sale you thought was in the bag?... Read More
If you don't possess the time, money or inclination to... Read More
You're busy with your business today, aren't you?You're pushing your... Read More
Being appropriately dressed is essential in making good impressions in... Read More
Do your remember when you first ventured out in the... Read More
For most business owners and entrepreneurs, preparing, and communicating the... Read More
1. Make a clear, specific commitment to what you want.... Read More
Most people have at least one favorite quotation from a... Read More
In my career, I have had a total of 3... Read More
Top Quick Tips |