Home
>
Article Writing
>
Article Marketing: Capture the Other Half of Your Target Market

Article Marketing: Capture the Other Half of Your Target Market

Heard about article marketing but not sure why you'd need it for your business? Posting Articles on the net is a great way to capture the "stubborn" half of your audience who resists a direct sales pitch.

While some folks don't mind being approached directly, many others don't take kindly to it.

Let's say you have a service to offer, so you hit someone up face to face with a proposal:

"Hello Fred, isn't it time you made improvements on your life? My product can help you do this!"

Suppose Fred is in a foul mood that day, or maybe Fred's email box is overrun with messages. Or maybe Fred just doesn't like anyone confronting him about areas where his life can stand to be improved... because even if that's true, FRED WILL NEVER ADMIT IT.

Thanks to the unfortunate timing between your sales pitch and Fred's bad day, Fred reacts defensively to your suggestion and mentally blacklists you for bothering him with your pointed insinuations.

Now, suppose that instead of hearing or reading your direct approach that you delivered via email or in a chat forum, Fred came across your ARTICLE that day. The jist of the article was the same as the sales pitch you might make to Fred... but instead of being aimed directly at FRED, it's written to a general audience.

This time, Fred is reading your information BY CHOICE, and nobody is finger-pointing or insinuating he needs to change in some way. Therefore, Fred is free to analyze his own situation and determine whether your service or product might enhance his life.

Pretty soon, Fred is visiting your website with interest... and not long after that, Fred has come to terms with his shortcomings and surrendered to the fact that, YES, what you're selling may be of help to him.

Finally... cha-ching!

Thanks to that article that you wrote that wasn't aimed directly at his fragile ego, Fred feels comfortable to just whip out his credit card... and surprise! He's officially your paying customer.

Dina Giolitto is the author of article power: create dynamite web articles and watch your sales explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at article power: create dynamite web articles and watch your sales explode

no-contract cleaning service Des Plaines ..

In The News:

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Article Marketing: Capture the Other Half of Your Target Market

Article Writing