Home
>
Web Site Promotion
>
Hit the Target with Bullseye Marketing

Hit the Target with Bullseye Marketing

Let's see here... as of today Google states it has indexed 8,058,044,651 Web pages! Not all are quality, not all are of interest - as a matter of fact many are just dead files located on a server out in Internet-land. With that in mind, and the fact that in my not so humble opinion the Web is saturated, how are you going to get found in this mess?

Bullseye marketing! You know what a target looks like, right? All those circles getting smaller until you get to the one in the center - the bullseye. When you play darts, or go to the shooting range you score less with each hit that is in the circles furthest out. If you use this analogy when you think of online marketing, you cannot help but improve your overall rankings.

Each and every day e-mail lands in my inbox touting special super duper never before heard of ways to get your site listed on search engines. Many are just touting the very same bullseye theory I am going to discuss with you here - but for a price. There is no top secret elusive way to get search engine listings; as a matter of fact it is really black and white.

Here are the key bullseye marketing tips you should always consider:

=> Create your own target and begin to carefully create your phrases - no one word keywords here - use phrases that you know for a fact those looking for your site will use - not what you want to get found by. Many times these are two entirely different sets of keyword phrases!

If you are not sure what folks are actually using, use the WordTracker Service which offers a free trial. As WordTracker accurately claims: "Target the wrong keywords and all your efforts will be in vain."

After investigating your market's keyword phrases, start with the bullseye containing only your most important one or two 2-3 word keyword phrases.

=> As you move to the outer circles in the target, note your less important phrases - up to two per circle. This allows you to prioritize your efforts knowing which terms are those terms that are most important and possible for you to get found by. You really need to be realistic here and not use terms that your site does not back up with content. Simply typing keywords in the code doesn't make it so!

=> Once your target is complete, begin with the bullseye and make sure that your top page's title, description and Meta keyword tags use only these phrases. Also make sure to include these phrases sprinkled throughout your top page copy.

=> Now move to the next circle outside of the bullseye. Determine which page those phrases apply to most and follow the above. If the phrases in any target circle are not closely related or do not apply to each other, you can simply create a page with information and resources that applies to each specific term. As a matter of fact that works even better!

=> Don't have pages that target each desired phrase or have pages that have 10s or 100s of keywords in the Meta tags? Then it's time to get your bullseye marketing program up and in place ASAP! You want to begin the process of creating information packed pages targeted at one or two keyword phrases each and add them to your site.

Search engine crawlers are not sentient; they don't think they don't surmise. They gobble up what is on your site based on the content and the code and then based on each search site's unique algorithm it is determined how your site will be listed.

The key to bullseye marketing is that less is more. The more keywords and phrases you have on each page, the less you are about any one thing which minimizes your chances of pulling relevantly for any given phrase. You actually will dilute your site's relevancy by trying to get found by everything under the sun on one page or even a handful of pages. And if you do not have content that backs up those phrases - well, as we say here in Chicago - foe-ged-aboud-it!

Target your bullseye and have your site mimic that layout. You'll be pleasantly surprised as you see your targeted pages gain higher relevancy and that leads to more prominent rankings!

Do not dilute this process! Use target marketing and hit the bullseye!

Download my free Bullseye Marketing Worksheet and Target with the above instructions @: http://www.theistudio.com/bullseye_marketing.html#worksheet
Adobe Acrobat Format: [108K]

About the Author:
Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.theistudio.com/bullseye_marketing.html#worksheet for over a decade. Check out her popular Technology Cheat Sheets @: http://www.theistudio.com/bullseye_marketing.html#worksheet

Culver prom limo ..

In The News:

An artificial intelligence-powered home security system can fire paintballs and tear gas at trespassers. The camera identifies human faces and animals.

Technology expert Kim Komando gives her tips and tricks on enhancing your user experience a smartphone and other devices you use everyday.

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Hit the Target with Bullseye Marketing

Web Site Promotion