Home
>
Web Site Promotion
>
Website Marketing Mistakes Smart People Make

Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit.

You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make?

By reading this article, of course.

I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas.

Bad Idea #1 - Let's get more traffic to get more sales.

Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.

For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert the higher percentage of their visitors to customers.

Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?

Bad idea #2 - Let's just buy thousands of visitors.

Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale.

Any smart person would think a FEW people would buy. Why don't they buy?

You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.

Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.

Bad Idea # 3 - Where can we buy some banner ads?

In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!

People tend to ignore banners.

Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective marketing tactics to spend your time and money on.

If you have tried these 3 tactics and they didn't work, chalk it up to experience. If you haven't tried these tactics, great. Now you can use your time and money for marketing that DOES work.

About The Author

Raynay Valles is an Internet marketer. Some marketers only build traffic. Raynay focuses on building sales. Visit http://www.jawdrop.com or email Raynay now at http://www.jawdrop.com.

on demand house cleaning Arlington Heights ...

In The News:

A viral video shows roughly a dozen Coco Robotics delivery robots swarming a Chicago sidewalk near Lincoln Park, raising wheelchair access concerns.

NewTree Social founder Maddy O'Connor built a community events app to help people discover local gatherings, wellness events and run clubs nearby.

DoppelCart's 119,000 fake shopping domains steal credit card details at checkout, mimicking over 44,000 real brands with convincing cloned sites.

Hurricane charity scams use data brokers and people search sites to target victims before storms even hit, exploiting personal information..

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Autonomous race cars hit Laguna Seca and Imola Circuit at speeds topping 157 mph, but the Abu Dhabi Autonomous Racing League faces a fan problem.

A LinkedIn romance scam cost Gaby close to $1 million after a scammer returned her first payment to build trust, then escalated requests over two years.

Safari's Notify Me can monitor websites for price changes and restocks, while new AI photo tools let you reframe and extend shots in iOS 27.

FLHSMV traced the Florida DMV breach to credentials from a Plant City Police Department user, but ShinyHunters claims over 200,000 driver records.

Tesla's Cybercab launched in Austin with no steering wheel or pedals, but hidden details about age limits and missing safety features may shock riders.

Moderna and Merck's Phase 3 melanoma vaccine trial showed positive results, but full data and FDA approval are still pending for the mRNA therapy.

Malwarebytes data reveals scam texts peak around noon ET with 874% higher volume than overnight, and Fridays bring roughly 50% more messages.

Over 5,400 legitimate websites now serve fake CAPTCHA scams that trick users into pasting malware commands into Windows Run via ClickFix attacks.

Tuya Smart's Doova AI home robot rolls to seniors who call for help and connects family via live video, but key privacy questions remain unanswered.

Jevon Martinez livestreamed himself removing 10 Flock Safety cameras in Bernalillo County, but authorities say eight belonged to neighborhood associations.

A dark web service called Nexus claimed to hold over 153 million driver's license records, and the FBI confirms it is now looking into the incident.

Asking Siri to call American Express connected an 82-year-old woman to a bogus number that nearly drained $100,000 from her Bank of America account.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

iPhone Duo opens to a 7.6-inch foldable display starting at $1,999, but Siri Recap's ambient listening on Apple Watch may spark privacy concerns.

Homeowners' association meeting minutes and membership lists can expose names, addresses and emails that scammers use to craft convincing phishing scams.

Lima, Ohio, has installed 3,120 floating solar panels on its Twin Lakes Reservoir, projecting nearly $10 million in electricity cost savings.

Amazon's Alexa for Shopping now lets customers verify suspicious emails, texts and phone calls against the company's own communication records.

Lindsey Brooke Isaacs spent 13 days in jail after a Flock camera flagged her Dodge Durango near a fatal Florida crash that killed three people.

AI-powered smart grocery carts are linked to 32% higher spending, according to new research, as Instacart Caper Carts expand across U.S. stores.

A VPN encrypts your connection on hotel, airport and café Wi-Fi abroad, but streaming catalogs and live sports access still depend on provider rules.

Website Marketing Mistakes Smart People Make

Web Site Promotion