Home
>
Writing
>
Its All About YOU!

Its All About YOU!

The Hottest Word on the Web

Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected words to catch a reader's attention. Here are a few:

New
True
Authority
Sexual
Guarante ed
Bonus
First
Quick
Now
Catch
Fast
< p>
Personal
Spiritual
Success
Free

These words are not in any order of importance or frequency. If you have been surfing the Web for any length of time you will see these words a lot. I have intentionally omitted the BIG word on the Web until now. Most web usability experts, agree the word with the strongest appeal is...YOU! Yes, YOU is the hottest word on the Web.

Tune in to WIIFM

You probably don't write ad copy for a large advertising agency but you can still learn from what they know. It's agreed by many marketers that most people are listening to WIIFM in their heads. What's WIIFM? It means "What's In It For Me?" That's right; people want to know, "What will I get?" out of a large banner ad on a web site or even the little article you worked so hard to write.

People really don't care, and really don't want to know, you spent half the night writing your heart out. They only want to know what they will get out of your article. You need to tell them or you won't get their attention.

Write to Connect

Let's look at how you can write to connect with readers on the Web. Let's take a phrase and rewrite it.

"Writing for the Web is easy once a few things about readers are recognized."

This is not a bad sentence; it just lacks a hook to pull the reader in. The hook is only one word; YOU. Let's rewrite it.

"You can write for the Web! It's easy when you recognize a few things about your readers."

Okay, this may not be the greatest sentence in the world. But the question is, "Did you feel pulled into the sentence?" You probably did because of that one word, YOU. Writing to connect with your readers on the Web means using one word, YOU, repeatedly and without apology.

Remember YOU is, and always will be, important to your reader. Write for YOU and you will connect with your readers. It's all about YOU! Write to connect with YOU and you will write to inspire sales and your writing career!

About The Author

Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.writetoinspire.com

http://www.writetoinspire.com

one time home cleaning Highland Park ..

In The News:

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.

Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.

SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.

A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.

Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.

Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers

The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.

A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.

AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.

Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.

Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.

Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.

Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.

Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.

A historic electric airplane flight landed at JFK with passengers, marking a milestone as Beta Technologies demonstrates the practicality and efficiency of electric air travel.

The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files and corporate documents with personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The first human brain-computer interface by Paradromics was completed in 20 minutes, featuring microelectrodes to help paralyzed individuals control computers with thoughts.