Home
>
Writing
>
Its All About YOU!

Its All About YOU!

The Hottest Word on the Web

Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected words to catch a reader's attention. Here are a few:

New
True
Authority
Sexual
Guarante ed
Bonus
First
Quick
Now
Catch
Fast
< p>
Personal
Spiritual
Success
Free

These words are not in any order of importance or frequency. If you have been surfing the Web for any length of time you will see these words a lot. I have intentionally omitted the BIG word on the Web until now. Most web usability experts, agree the word with the strongest appeal is...YOU! Yes, YOU is the hottest word on the Web.

Tune in to WIIFM

You probably don't write ad copy for a large advertising agency but you can still learn from what they know. It's agreed by many marketers that most people are listening to WIIFM in their heads. What's WIIFM? It means "What's In It For Me?" That's right; people want to know, "What will I get?" out of a large banner ad on a web site or even the little article you worked so hard to write.

People really don't care, and really don't want to know, you spent half the night writing your heart out. They only want to know what they will get out of your article. You need to tell them or you won't get their attention.

Write to Connect

Let's look at how you can write to connect with readers on the Web. Let's take a phrase and rewrite it.

"Writing for the Web is easy once a few things about readers are recognized."

This is not a bad sentence; it just lacks a hook to pull the reader in. The hook is only one word; YOU. Let's rewrite it.

"You can write for the Web! It's easy when you recognize a few things about your readers."

Okay, this may not be the greatest sentence in the world. But the question is, "Did you feel pulled into the sentence?" You probably did because of that one word, YOU. Writing to connect with your readers on the Web means using one word, YOU, repeatedly and without apology.

Remember YOU is, and always will be, important to your reader. Write for YOU and you will connect with your readers. It's all about YOU! Write to connect with YOU and you will write to inspire sales and your writing career!

About The Author

Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.writetoinspire.com

http://www.writetoinspire.com

tidy up service Glenview ..

In The News:

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.