Home
>
Writing
>
Its All About YOU!

Its All About YOU!

The Hottest Word on the Web

Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected words to catch a reader's attention. Here are a few:

New
True
Authority
Sexual
Guarante ed
Bonus
First
Quick
Now
Catch
Fast
< p>
Personal
Spiritual
Success
Free

These words are not in any order of importance or frequency. If you have been surfing the Web for any length of time you will see these words a lot. I have intentionally omitted the BIG word on the Web until now. Most web usability experts, agree the word with the strongest appeal is...YOU! Yes, YOU is the hottest word on the Web.

Tune in to WIIFM

You probably don't write ad copy for a large advertising agency but you can still learn from what they know. It's agreed by many marketers that most people are listening to WIIFM in their heads. What's WIIFM? It means "What's In It For Me?" That's right; people want to know, "What will I get?" out of a large banner ad on a web site or even the little article you worked so hard to write.

People really don't care, and really don't want to know, you spent half the night writing your heart out. They only want to know what they will get out of your article. You need to tell them or you won't get their attention.

Write to Connect

Let's look at how you can write to connect with readers on the Web. Let's take a phrase and rewrite it.

"Writing for the Web is easy once a few things about readers are recognized."

This is not a bad sentence; it just lacks a hook to pull the reader in. The hook is only one word; YOU. Let's rewrite it.

"You can write for the Web! It's easy when you recognize a few things about your readers."

Okay, this may not be the greatest sentence in the world. But the question is, "Did you feel pulled into the sentence?" You probably did because of that one word, YOU. Writing to connect with your readers on the Web means using one word, YOU, repeatedly and without apology.

Remember YOU is, and always will be, important to your reader. Write for YOU and you will connect with your readers. It's all about YOU! Write to connect with YOU and you will write to inspire sales and your writing career!

About The Author

Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.writetoinspire.com

http://www.writetoinspire.com

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.