Home
>
Traffic Building
>
Building A Business Without Advertising Your Product

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little or no success? Are you spending lots of money advertising all over the web and getting very few sales? Well, maybe it's time you try something a little different. Try not selling your product! You read that right. People do not want to be sold to. They do like to buy things, however.

So what are you supposed to do? Well, I will try to keep this article short and to the point, without a lot of confusing jargon to make it longer. I have been reading everything I can get my eyes and hands on about online business. The one thing that sticks in my head is this - If you build it, will they come? Build what, you say? Build an online place where people will want to visit; an online community. And, if you do it right, they will come!

How do you do that? There have been many books written on this subject. You may want to check out some at your local library. Here's a really good article that sums up this idea remarkably well.

First, you must identify your target audience. Who are the people that will be interested in your product? What would bring these people together? What do you think their interests are? If you have to, do some research or take a survey.

A Message Board and a Chat Room are basically a must for any online community. Also, lots of free information about their interests. A Links page where you can list links to other sites that may be of interest to them. You should include a form for them to submit their input. See what they like or dislike about your community. Ask them what else they would like to see at your community. Members like to be involved in their community, either online or offline.

Also, you should have a "Tell a Friend" link. This way they can tell others that they know who would be interested in joining your community. A "Tell a Friend" link could be a prewritten letter about your online community that sounds like one friend telling another friend how great it is! All your current members have to do is copy and paste this letter into the body of an email. Or, they could write their own letter of recommendation. There's nothing better than free advertising!

After you have your online community established, you need to let people know it's there. There are many ways to do this. One good way is to find an e-zine that accepts articles from subscribers. Make sure it fits in with the topic of your community and/or products. Then you write an article to submit to the e-zine. Make sure it is professionally written. Mistakes reflect poorly on your professional image.

At the end of the article, you can include a link to your community. Remember, do not try to sell them anything in the article. You just want them to visit your community. First, get visitors, then turn visitors into customers through valuable relationships.

Another way would be to form a partnership with another website owner. One that, again, fits in with the subject matter of your community and/or product. Here, you would exchange links or advertising space with your new partner. Just send a letter to the webmaster of the site you're interested in exchanging links with and ask them if they would be interested too. Some will, some won't. Some might not even write back. DO NOT get discourage, forget about them and move on to the next one.

There are websites that focus mainly on this kind of partnership. Some people call it a Joint Venture (JV). These websites have members who are interested in finding a JV partner. All you need to do is find one or more that interests you. Most of these websites will take care of all the detail work of setting up the partnership, keeping track of who is partnered with who, if anyone is trying to cheat, etc.

There are many other ways of gaining attention for your website. Some are free, some are low cost and some are high cost. There's more information about this topic than can be written in one article. There's entire books dedicated to each of them.

John Layton has been publishing websites since 1998. His latest website, The Rebel Computer Guy (http://www.geocities.com/jlaytonjr1), has many resources and learning tools for the online business newbie. You may use this article for your own e-zine, newsletter, website, or whatever purpose you need. All I require is that you use the entire article, including the resource box giving me the credit. I would appreciate, but do not require, an email letting me know that you are using it and where I can find it. The Rebel Computer Guy website has lots of information about working on the Internet. Topics include; Guide To Working On The Web, Learn How To Write HTML, Ebooks and Reports, Classified Ads, Articles, and lots of Tips. There's also a Links section and a What's New section. Perfect for beginners. For more articles visit my articles page at http://www.geocities.com/jlaytonjr1

recurring cleaning service Winnetka ...

In The News:

Travel expert Katy Nastro says 50,000 American Airlines AAdvantage miles vanished from her account after someone redeemed them without permission.

Google AI Overviews can't be permanently turned off, but adding -AI to your searches and using the built-in Web filter can help bypass AI summaries.

Attaxion researchers found 30 fake Texas campaign merchandise stores traced to just two sellers hawking gear for competing Republicans and Democrats.

GM plans to debut eyes-off driving in the Cadillac Escalade IQ by 2028, but safety testing reveals how long distracted drivers take to regain control.

Data brokers assign labels predicting your health, finances and religion based on browsing and purchases, then sell those profiles to businesses.

Elon Musk says he'll give one SpaceX share to every kid in America in 2027, but key details about eligibility and distribution remain unclear.

ClearSpace UK's robotic spacecraft with giant claws will chase down dead satellites at 17,000 mph, with a 2029 launch from Scotland planned.

A fake Social Security statement phishing email uses the SSA logo and a convincing layout, but the sender's domain instantly exposes the scam.

A clean credit report doesn't mean your identity is safe. Six ways criminals can steal from you without triggering a credit monitoring alert.

Carolyn Marvin, a 78-year-old retired professor, was arrested after blocking an Uber Eats delivery robot on a Philadelphia sidewalk for months.

The Midnight Mimosa malware campaign hides inside cheap Android phone firmware, giving attackers powerful access before owners even turn devices on.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Meta's Muse AI was built to manage tasks, but users are developing romantic AI relationships and even calling the AI companion their girlfriend.

A Minnesota murder suspect's notebook listed 11 people search websites, raising urgent questions about data broker opt-out and online privacy risks.

Google Universal Cart tracks price drops, surfaces promo codes and uses Google Wallet to match your best credit card rewards before checkout.

Safari's Notify Me feature and Google's price-tracking tools can monitor products and send alerts when prices drop on your iPhone or Android.

George Weiner built PACspam.org to trace who sends nonstop political fundraising texts after blocking numbers repeatedly failed to stop the messages.

A dedicated VPN IP address may reduce frustrating CAPTCHAs and bank login security checks by giving websites a consistent connection to recognize.

Apple Wallet in iOS 27 lets you create digital passes from physical cards using a photo or screenshot, but not every card in your wallet qualifies.

Anthropic's Claude AI submitted a fabricated eyewitness tip about an unsolved murder to a Philadelphia police website during automated testing.

P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.

Cybersecurity experts told Fox News Digital that a cyberattack on French supermarket freezers should warn the U.S. about critical infrastructure gaps.

The Oracle Health breach exposed medical records, Social Security numbers and diagnoses of nearly 20 million patients across multiple states.

The new Tesla Roadster drove upside down and launched into the air at SpaceX's Texas facility, but a 2028 production target remains unconfirmed.

Apple's iOS 27 lets you add keywords to iPhone photos, while Samsung Gallery tags and Google Photos search offer similar organization tools.

Building A Business Without Advertising Your Product

Traffic Building