Home
>
Traffic Building
>
How to Get Customers for Free

How to Get Customers for Free

There's no shortage of ways to spend money promoting your online shop - and certainly no shortage of people willing to take your money! However, search engines can be sending you qualified customers all day every day. How do you get a piece of this traffic? It's estimated that 70% of people stop at the first 10 results in most search engines and over 90% don't go beyond the first 30. If your shop isn't in the top of the search results, you're missing out. We'll go through the five steps to getting you higher in the search engine rankings.

Choose the right keywords
You need to decide which search term(s) you want to be top for. This might not be as obvious as you think. Firstly, you need to know what people are (and aren't) searching for. Being the number 1 result for a search term no one uses is no good. The overture keyword selector tool can show you what people are searching for. Take some guesses as to what people are looking for, try them out and see what the tool says - you might be surprised! Do a Google search for a possible keyword. If, for example, you see 5,000,000 results returned you have to consider: can you beat 4,999,990 of them? You might be better off getting a number 1 position for a lesser keyword than a number 200 for a big one. Be careful not to be too ambitious - that keyword with the most traffic might be highly competitive in the search engines. If you are competing against a multi-million dollar online shop you're unlikely to win.

Make sure your site is search engine friendly
The goal here is to make sure the search engines like your shopping cart site. You might need some help from your techies with this.

Create a sitemap pointing to all your pages, or all your key pages. This helps the search engines find all your pages.
Include your keywords in your HTML title tags in all your key shopping cart pages.
Include your keywords in a h1 tag.
If your shopping cart or CMS uses session IDs in the URL, turn this off, or change to a different tool. You can usually tell if you have this turned on if you URL looks like http://www.widgets.com/products/page.php?product=2329&session=29dha9198yfka8129fnv0. The big long session number is the dangerous part.
Make your HTML code clean & validated - most search engines prefer this.
Make sure your keywords are included in the copy on your site.

Some shopping carts such as overture keyword selector tool or overture keyword selector tool (with an add on module) provide excellent search engine optimization tools.

Get links
It's no secret - most search engines love sites that have lots of links pointing at them. Get your customers & suppliers to link to you. This is the single most important thing you can do. There are companies that specialize in helping you get links - look them up if it's important to you.

Watch your traffic
If your web host provides you with web statistics, then check them closely. Probably the most popular web statistics software is AWStats. This provides information on what people are searching for when they arrive at your site. This data is gold. Find out what people are looking for, and make sure that they can get it - easily!

Content, content and more content
Search engines love content - the more content the better. Detailed product descriptions, articles relevant to your product line, whatever, the search engines love it. So start writing, it's not as hard as it looks!

Lastly, be patient. Search engines operate in their own time and results can take months to show. If this is an important area for you, consider enlisting a professional which can save you a lot of time. However, there is a lot of helpful resources and if you want to do the work yourself, roll up your sleeves, work hard and watch the customers pour in every day.

Mark Baartse is the founder of overture keyword selector tool, the webs most comprehensive Shopping Cart information site.

In The News:

An artificial intelligence-powered home security system can fire paintballs and tear gas at trespassers. The camera identifies human faces and animals.

Technology expert Kim Komando gives her tips and tricks on enhancing your user experience a smartphone and other devices you use everyday.

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

How to Get Customers for Free

Traffic Building