Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following Do's and Don'ts in mind.
Article Writing Do's
1. DO use keywords in your article title and through the supporting paragraphs. What are keywords? Quick answer: they're the most popularly searched terms that folks in your niche market are using in Google and other search engines. You MUST learn more about keywords before beginning your foray into the world of article-writing. find out about keywords here.
2. DO feature information your reader can use. If you never give away any good secrets in your articles, your reader is going to see through the facade, and quickly. A great marketer shares the wealth (of knowledge). This is how the internet experts build their credibility! Do you know a thing or two about internet forums? Tell some people about it in your articles. Acquire adoring fans by offering useful information!
3. DO include live links to your website. Everyone on the web who picks up content from article distribution sites like Ezinearticles.com adheres to their strict policy of including live URL links and a bio from every article author. This is huge, and the sole reason to write the article in the first place! So, take the time to include links to your website (or sales letter page if you have one,) and make them live. If you don't know how to do this, maybe this article can help: find out about keywords here. But please keep your links to three or less!
4. DO follow a tight article body structure that's easy to read. If you're still keeping up with this article, it's probably because I've made it easy for your eye to follow along. There's nothing worse than having to sift through a long trail of endless information that's all lumped together. Be kind to your reader and break up your article into easily-understood sections.
5. DO include an Author Bio that positions you as a market leader. Your author bio should be dynamic, timeless, and include a call to action. Don't forget that your article is going to be read within the context of someone else's website. If your bio is dull and boring, your reader won't feel compelled to "follow you home." Tell them flat-out what to do. "Visit Wordfeeder.com to find out how expert articles can position you as an expert in your field!"
Article Writing Don'ts
1. DON'T skimp on quality! Just because you've committed yourself to writing hundreds of articles does not mean that the articles should be sub-par reading. The quickest way to destroy your own credibility is to submit sloppy work. So please proofread for spelling and grammatical errors, and maintain solid sentence structure throughout.
2. DON'T start rambling incessantly! We've all had our chatty spells. Sometimes we get going on a topic and just can't seem to stop. Just because you're on a roll does not mean the reader is following. In the name of professionalism, stick to the topic at hand.
3. DON'T write an article that's vague. Always check your article for informational value. Be specific! Your reader will thank you for including well-developed thoughts, and the payoff will come in the form of purchased product on your website.
4. DON'T be tempted to rip off someone else's work. While some people may not be paying close attention to your online conduct, the people who matter usually are. If you steal someone else's ideas, you may be able to fool people into thinking you're somebody you're not... for a while. Eventually, that facade will quickly fall away when your future clients attempt to know you on a deeper level. And that will totally wreck you in a heartbeat. So don't do it!
5. DON'T include too many personal stories. Every once in a while, it's nice to get an up-close impression of a fellow internet marketer. Wow, real people with real lives, kinda neat! But if you're constantly blowing hot air about how you did this or that, potential customers are going to lose interest. The key question is "What's in it for the customer?"
Okay! So we've covered the basics of What to Do and What Not to Do in your articles. If you feel that you don't have time to devote to such painstaking detail, that's okay. There are plenty of ghostwriters who have perfected this craft and will gladly write targeted articles for you. I'm one of them!
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit find out about keywords here. for free tips on branding, copywriting, article marketing, and more.
tidy up service Glenview ..Writing for web content is one of the easiest ways... Read More
In order to sell your article must do three things:1.... Read More
Many people which in online business world find difficulties in... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
Back when I was in college, I belonged to one... Read More
Every successful website needs to be, what the experts consider,... Read More
Online readers love information, but be sure your information is... Read More
It is no secret among internet marketers that writing articles... Read More
People who have an idea for a website sometimes require... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
Article marketing has become very popular of late, especially with... Read More
It's all the rage. It's what everyone is talking about.... Read More
Take a look around the Web and you'll find thousands... Read More
I have seen the question asked so many times. How... Read More
Looking to build your freelance writing career but don't know... Read More
One question I get asked all the time is how... Read More
If you're sick of being #987 for your best Google... Read More
If you are an article writer, you may have been... Read More
Ok, today we are going to talk about one of... Read More
Writing articles, and promoting them for publication, is one of... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
The key to selling reprints to parenting publications is the... Read More
People love to hear stories. They'll identify with what you... Read More
I recently became aware that promoting your web site in... Read More
maid service near Winnetka ..Writing articles is one of the best and most effective... Read More
Every successful website needs to be, what the experts consider,... Read More
How many times have you read the following? If you... Read More
Search Engines are constantly on the "look out" for freshly... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
Frequently when I am communicating with other webmasters and I... Read More
This article is dedicated to those who are afraid to... Read More
Currently many online writers and would-be online writers, feel very... Read More
The first step to getting published is to find your... Read More
Anyone who's been in the business for 2 or 3... Read More
You want your business to be noticed by thousands daily.... Read More
Looking for another no cost promotional tool? Your fee will... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Many writers do not understand that the online writing business... Read More
I've been able to distinguish 3 main categories that people... Read More
Two important factors that play a part in the rankings... Read More
Is Putting your Articles in the Public Domain really a... Read More
Publishing articles on the Internet is a tremendous way to... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
A great way for self employed professionals to enhance their... Read More
The experts are always telling us that getting paid for... Read More
One of the most effective (and free!) ways to get... Read More
You submit it, that's what you do! And submit it... Read More
It is pretty obvious that content is king online. It... Read More
If you market online, whether it be your own information... Read More
Article Writing |