Home
>
Web Design
>
Explode Your Homepage And Replace It With Something Dynamite!

Explode Your Homepage And Replace It With Something Dynamite!

You know that I'm always extolling the virtues of an all-round website marketing approach that doesn't just focus on search engines? Well, you'll be suprised to hear there's a big problem with this.

The big problem with this is that it assumes your website is ready to start receiving lots of visitors in the first place! Before you start marketing your site you need to know..

How To Destroy Your Homepage And Turn It Into Dynamite

The sad fact of the matter is that most homepages on the web suck. They're not just "below par" - they are downright embarrassing. Now I'm not saying yours is one of them but I'll stick my neck on the line and say that yours is not 100% perfect.

So what can you do? Well - it's time to get a sledgehammer and destroy your homepage. Don't pussyfoot around - just take a big run up, a huge swing and smash the thing to smithereens. Level it to the floor. It's the only way to get it right.

Why Destroying Your Homepage Is The Right Thing To Do

By destroying your homepage you will then start with a blank page - the only way to truly get inspired and come up with something completely different.

You see the problem here is that your homepage is probably the result of months of tweaking, tidying, cluttering, cleaning, dusting, re-tweaking and re-cluttering. Your homepage usually ends up as a combination of all the things you think are important but as a result can often end up looking more like a messy attic than a welcoming reception into your business.

3 Ingredients You Need To Turn Your Homepage Into Dynamite

Ingredient No. 1 - Headlines

You've read a newspaper right? (Here's hoping..). Imagine trying to digest all that information without headlines to draw your attention, differentiate all the separate paragraphs and give you a clue as to what the detailed descriptions beneath are all about? It would be impossible to read.

If you don't have attention-grabbing headlines on your homepage that's what you're doing - making your page impossible to read. And remember - "Welcome to Widgets Inc." or "Welcome to my homepage" are not headlines! Write something that makes me ask "How do you do that?!"

Ingredient No. 2 - Proof Is In The Pudding

You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage.

What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first opportunity because you've not told them what you want them to do.

People like to be led. So lead them!!

"I want to sell you X on this site"

"You need to sign-up now and your life will never be the same again!"

The above are both good examples. Don't be scared and British about it - shout about your motives and desires on your homepage. Otherwise - don't come moaning to me when your visitors aren't doing what you want them to do. They're not psychic you know!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

quick home cleaning Glenview ...

In The News:

Homeowners association meeting minutes and membership lists can expose names, addresses and emails that scammers use to craft convincing phishing scams.

Lima, Ohio, has installed 3,120 floating solar panels on its Twin Lakes Reservoir, projecting nearly $10 million in electricity cost savings.

Amazon's Alexa for Shopping now lets customers verify suspicious emails, texts and phone calls against the company's own communication records.

Lindsey Brooke Isaacs spent 13 days in jail after a Flock camera flagged her Dodge Durango near a fatal Florida crash that killed three people.

AI-powered smart grocery carts are linked to 32% higher spending, according to new research, as Instacart Caper Carts expand across U.S. stores.

A VPN encrypts your connection on hotel, airport and café Wi-Fi abroad, but streaming catalogs and live sports access still depend on provider rules.

Gmail's Verified Sender Program launches September 8, 2026, giving U.S. political committees a more reliable path to your personal email inbox.

Elroy Air's Chaparral can carry over 500 pounds and fly 450 miles without a runway, and the FAA just tested it under a new federal program.

Bedrock Robotics says its autonomous excavators are doing paid earthwork on active job sites in Texas and Nevada with no operator in the cab.

A dedicated banking computer isolates your financial accounts from malware and phishing, but passwords, SIM swapping and outdated software remain risks.

The OlloNi SS1 AI robot pet uses a 4K camera and facial recognition to learn your family, but its removable Red Heart memory module raises questions.

Nine identity theft warning signs range from unfamiliar credit inquiries to SIM swap attacks that can quietly drain your bank account funds.

Robot.com's R-dog uses articulated legs and wheels to climb stairs and deliver packages, while its built-in screens display paid ads along the route.

MyChart phishing emails mimic real patient portal alerts with fake lab results and malware tricks that target Windows users across the country.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Google's Motion Assist places animated dots on Pixel screens to combat motion sickness in vehicles, but the Android 17 rollout remains limited.

Moving to a 55+ community can quickly expose your data to scammers and data brokers before you even unpack, putting your whole family at risk.

Amazon Prime Air drone delivery plans to reach nearly 500 U.S. cities by the end of 2026, but your yard and ZIP code may determine eligibility.

The FBI reports nearly $21 billion in cybercrime losses for 2025, up 26%, as AI scams make fake voices and identities more convincing than ever.

Uber teen accounts now feature live video streaming from the driver's camera, but encrypted recordings stay on Uber's servers for up to 14 days.

Router firewalls and software firewalls serve different roles in protecting your home Wi-Fi from unwanted traffic and suspicious connections.

A Chrome extension with 70,000 users and a 4.7-star rating began injecting fake update warnings after a threat actor acquired and weaponized it.

Amazon's Alexa+ rolls out free to Fire TV devices across the U.S., but hands-free microphones and stored voice data raise key privacy questions.

Meta's new teen accounts settlement sets a default two-hour daily limit on Instagram and Facebook, plus night mode and school mode restrictions.

The CareCloud data breach exposed Social Security numbers, banking information and medical records belonging to more than 3.75 million people.

Explode Your Homepage And Replace It With Something Dynamite!

Web Design