Building a website can be overwhelming, here are some design tips to help keep you on the right path (or is that web?)
--- Designing a Frames-based web site
Frames may make the job of maintaining a big web site easy, but search engines hate them. Most search engines cannot find their way through them and end up indexing only the home page. Lose your frames right away. You will start getting positive improvements the moment you redesign your site without frames.
--- Having an all-Flash or graphic-only home page
This is another classic mistake. Many designers design web site home pages like brochures. A beautiful cover which has to be opened to read. But on the Internet every click takes away some prospects. Did they click your ENTER button or the Back button? Search engines need content to index. If you don't have words on the home page and only a Flash movie or an animated graphic, how will the search engines know what you do?
--- Not having a good title
A good title is critical for getting good search engine positions and the most vital thing -- the click-through. With the title, you are always walking a tightrope. You need a title with your most important keyword near the beginning but it should still appeal to the human reading the results.
--- Hosting your site with a FREE host
Don't do it. It takes away all your credibility. Most of the search engines don't even index web sites on free hosts. Even if they do, they rank them quite low.
--- Stuffing lots of keywords in the keywords tag
Do you have a keywords tag that lists all the words related to your product in a big long series? This is a certain recipe to invite negative points. Put only the 2-3 most important keywords in there. Here's a quick test - don't put any term in the keyword tag if it doesn't appear at least once in the body copy.
--- Not having any outgoing links
Do you know why the Internet is called the Web? Because the web sites link to each other. If you only have incoming links and no outbound links, it's not appreciated by the search engines as it violates the basic structure of the Web. Because some people try to conserve PageRank (a proprietary index used by Google to measure link popularity), they avoid having any outbound links. This is one big myth. You can get very good points if you have some outbound links with keyword-rich anchor text and preferably keyword-rich target URL also.
--- Insisting on session variables and cookies to show information
Session variables are used extensively by ecommerce-enabled sites. This is to trace the path used by the visitor. Shopping cart and various other applications also benefit by using session variables. However it should be possible to visit the various information related and sales pages without needing to have session variables. Since search engine spiders don't index cookies, they can't index your pages properly if the navigation requires cookies and session variables.
--- Regularly submitting your site to the search engines
"We will submit your site to the top 250,000 search engines every month for only $29.95." Who has not seen these ads or received Spam with similar messages? And which are those 250,000 search engines? There are only a handful of top search engines worth bothering about. For some sites if you resubmit while you are waiting to be indexed, you entry is pushed to the end of the queue. So you can resubmit regularly and never get indexed!
--- Optimizing for more than 2 or 3 search terms
It is virtually impossible to optimize a page for more than 2-3 keywords without diluting everything. Don't try to work on more than 3 phrases on one page. Split. Get similar phrases together and work on those in this page. Take 2 or 3 out of the other phrases and develop a new page with entirely new copy. Remember, you cannot just copy the same page and squeeze these new phrases in there. It will look very funny to the visitor.
Author: http://www.jamesburchill.com - James is a freelance writer and consultant
Lincoln Stretch rentals Alsip ..When considering whether or not to incorporate Flash into your... Read More
Are you looking to create the perfect website? A complete... Read More
Do your web pages, sales letters or personal presentations include... Read More
I often wonder how serious people are when it comes... Read More
Yes, in a world that is obsessed with makeover madness,... Read More
Creating your web site can be a tricky process. Choosing... Read More
You have an idea for a website and you are... Read More
Why your site should be developed with CSS and semantic... Read More
What's happening to good web site design? Somehow we creative... Read More
When you're self-employed, choosing a website designer is a crucial... Read More
Any kid, and their grandmother too, can make a webpage.... Read More
Your web site should be-visitor friendly to navigatesearch engine friendly... Read More
In this article, I will attempt to cover the basics... Read More
Most web designers and web design companies will try to... Read More
Once, I attempted to create a favicon (the little graphic... Read More
There's no doubt about it - the first page your... Read More
As a webmaster you already know how important it is... Read More
It starts off simply; a few HTML pages, a few... Read More
Your web site should always adhere to standards!A professional web... Read More
This article gives free tips on how to find a... Read More
You have probably viewed many Flash-based components while surfing the... Read More
Making a poorly designed website is one of the easiest... Read More
I've written about META tags in the past, and I... Read More
You've made your website, added a great title and keywords... Read More
If you have a business, big or small you may... Read More
Western Springs shuttle limo ..As part of your event planning you should seriously consider... Read More
Do you remember playing with the jack-in-the-box toy as a... Read More
Your web site is like your car. Both are significant... Read More
Before I discovered the concept of Web site templates, I... Read More
While few companies can boast as we do that our... Read More
Does your website make a good first impression? Is the... Read More
If you have a business, big or small you may... Read More
Are you looking to create the perfect website? A complete... Read More
When I surf the Net, I often see web sites... Read More
Getting a customer is not easy.Getting a visitor to decide... Read More
It seems that almost every Tom Dick and Harry do... Read More
I'm not a professional web site designer and openly admit... Read More
You have only 10 seconds to impress your potential buyer.... Read More
Website design firms come in all shapes and sizes.When choosing... Read More
Every action has a beginning phase where you launch your... Read More
You may not believe it, but people still judge things... Read More
Your home page is the most important page of your... Read More
In this article we will be looking at why you... Read More
The effective design is this one, which is maximum simplified,... Read More
If your are a new web designer, you may face... Read More
Selling on the internet is a challenge. There is no... Read More
Does your website need a re-design? Here are some questions... Read More
Remember the famous line from the movie Field of Dreams,... Read More
If you're not getting a lot of traffic to your... Read More
Your web site is the key to your success on... Read More
Web Design |