Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.
FACT: "50% of Visitors are LOST because visitors can't
easily find content" - Gartner Group
FACT: "40% of Repeat Visitors are LOST from negative
experience" - Zona Research
FACT: "85% of Visitors ABANDON a new site due to
poor design" - cPulse
FACT: 70% of people who are ready, willing and able to
buy online - don't complete the sale.
Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site.
Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now.
So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy.
The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs".
It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers.
Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features.
A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better.
Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in themself, not you or your company.
Your sales copy needs to:
1) Grab the visitor's attention with a powerful headline
2) Draw the reader's interest by creating a connection
between their problem or desire and your solution
3) Peak their Desire by making an emotionally
compelling & believable case for your product
4) Motivate the reader to take action and fulfill their
wants by their purchasing your product or service.
Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising.
(c) Mark Jarmel - All Rights reserved
===============================================
Mark Jarmel & the Editors of Trafficology.com co-authored the eBook: "How to Flood Your Website With Targeted Traffic" Learn scientifically PROVEN methods to TRIPLE your profits FR'EE at: http://www.4-targeted-web-site-traffic.com
There is a widespread confusion among lots of new website... Read More
Making your site accessible means making it available to be... Read More
One of the biggest problems with Web sites is that... Read More
Whether a business has just got off the ground or... Read More
CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More
I ask myself that question about once a month.My website... Read More
When your company built its website, did you think about... Read More
It's a fact, Page Not Found, known as a 404... Read More
An application is not ready for use unless you have... Read More
I see a lot of mistakes, but here are the... Read More
Good websites stand out from the masses of boring, hard... Read More
One of the most frequent questions I get asked about... Read More
Wether you design your business brochures, flyers, web page, or... Read More
There are many companies who build websites, all of which... Read More
Building your first website can be very frustrating. It looks... Read More
To build a website, there are four methods to choose... Read More
Here are 10 dynamic website advertising tactics to super-charge your... Read More
Colors have long been known to have psychological affects on... Read More
Well it is not Elvis, that's for sure.I am a... Read More
The best things don't come easy. - QuotedThe finished web... Read More
Most of us at times need advice on different aspects... Read More
Do your web pages, sales letters or personal presentations include... Read More
What dollar amount does your web site contribute to this... Read More
Reading on the web is different than reading in all... Read More
Last Thursday afternoon I was working on a garage door... Read More
cleaning lady near Highland Park ...Have you ever thought about the real stories behind all... Read More
We can't emphasize enough the importance of including keyword-rich content... Read More
For most people graphic design does not come easy. Unfortunately... Read More
For many webmasters the title of my article may seem... Read More
I get the occasional web design lead from my website.... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
There are many ways to add fancy bells and whistles... Read More
The top ten fonts for website design might change in... Read More
Are you looking to create the perfect website? A complete... Read More
It seems that almost every Tom Dick and Harry do... Read More
The great debate: how much copy you should have on... Read More
If you're running a website or online business, your number... Read More
It is common sense.The more time people spend at your... Read More
Well it is not Elvis, that's for sure.I am a... Read More
There's no doubt about it - the first page your... Read More
This article may come as a surprise to you.Especially since... Read More
Creating your web site can be a tricky process. Choosing... Read More
Thinking about designing your own website? Think again about adding... Read More
The trend today to overuse animation in a website's opening... Read More
When you develop a sales brochure, you have a mental... Read More
Every action has a beginning phase where you launch your... Read More
Usability isn't only for Web design. It's also applicable in... Read More
Out there in the WWW there are thousands sites using... Read More
Let's face it; the line from A Field of Dreams... Read More
You know... Before purchasing your product a person comes to... Read More
Web Design |