Home
>
Web Design
>
Web Site Turn Ons

Web Site Turn Ons

When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. You get advice from friends and colleagues. You probably also notice the sales flyers you get in the mail. What do you notice? What gets your attention?

A web site for your business has many of the same purposes as a sales brochure. At the same time, it is more "delicate" and requires more attention. It is technically more advanced and therefore more challenging to design as well as to keep up to date.

Below are 10 things you should consider when developing a web site. These will give you a good start. After reading them, you may be able to add more.

1. Know your audience. You need to know who are the people most likely to look at your site so that you can target that audience. Who are your current and potential customers? What kinds of words or pictures do they respond to? You are more likely to make sales to those who spend time at your site, so you need to make the pitch to your most likely candidates.

2. Learn from the best. Spend some time on the web. Look at your competitors' sites as well as unrelated sites. Discover which presentations you like and what colors work well together. Take note of how easy or hard it is to navigate through the sites. Save the addresses you like so that you can return to them easily (this is called a "bookmark"). The better your web site looks, the more time people will spend with it and the better your chances of increased business or sales.

3. Plan ahead. Once you know your audience (who is most likely to be interested in your product or service) take time to lay out the content of each page and how different pages will link to each other. The more planning you do up front, the easier it will be to get up and running, and the fewer changes you will need to make down the road.

4. Graphics are worth 10,000 pixels. This is a play on the expression, "A picture is worth 1,000 words." Text in different colors can highlight important information. Animation, sound, and video may be important, especially if they are business related. Be aware, however, that if graphics take more than 8 seconds to load, a potential customer may get impatient and move on. On the other hand, the effective and efficient use of graphics can provide a lot of information that will catch people's attention. Potential customers may not take the time to read text, but they can judge quickly from a picture if the product or service will meet their needs.

5. Be a good neighbor. If you want to quote a source, get permission. If some of the ideas you present are not yours, give credit where credit is due. Use disclaimers or disclosures when required or appropriate. This enhances your reputation as a vendor.

6. Connect with the world. Provide links to other sites that sell accessories, add-ons, or related products. This will make it easier for them to do get all they need with minimal searching. Try to arrange for reciprocal links. The more ways people can get to your site, the more people will see it.

7. Test your site. Always check your text for errors in both spelling and grammar. Remember that a spell checker will find incorrect spellings but not incorrect usage (i.e., the difference between "its" and "it's"). Also, what you see in one browser may not be what you get in another. You need to make sure that all the fonts, centering, and alignment work. Test uploading times and links with slow modems. While you can't examine every possible computer hardware and software configuration that users might have, the more scenarios your site works well on, the more people will spend time with it.

8. Get outside opinions. Find out what people think about your site. Ask for specifics like colors, fonts, graphics, time to load, and ease of navigation. Receive both positive and negative feedback graciously. Thank people for their suggestions. Remember that you will not be able to please everyone, but the more people who like your site, the more they will recommend it to others.

9. Let people know where you are. Register with search engines. Tell your current and potential customers through phone calls or email. Include your web address on your business cards, letterhead, print ads, and email signature. The best web site in the world will not make money if people don't know it's there.

10. Keep it fresh. Update the content on a timely basis. Use contests and promotions. Conduct surveys and polls where people can vote. Make your web site fun and interactive. Your site should be interesting and constantly refreshed so people will keep coming back to see what's new.

Remember that your web site is an electronic ad for your business. Make certain that it reflects your business well.

Alicia Smith is a Coach and Trainer whose specialty is helping people Make Money Now. She has taught over 70,000 people how to improve their business bottom lines. To learn more about her courses, products and services please email her at alicia smith or visit alicia smith and alicia smith

whole house cleaning Deerfield ..

In The News:

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Web Site Turn Ons

Web Design