Explode Your Homepage And Replace It With Something Dynamite!

You know that I'm always extolling the virtues of an all-round website marketing approach that doesn't just focus on search engines? Well, you'll be suprised to hear there's a big problem with this.

The big problem with this is that it assumes your website is ready to start receiving lots of visitors in the first place! Before you start marketing your site you need to know..

How To Destroy Your Homepage And Turn It Into Dynamite

The sad fact of the matter is that most homepages on the web suck. They're not just "below par" - they are downright embarrassing. Now I'm not saying yours is one of them but I'll stick my neck on the line and say that yours is not 100% perfect.

So what can you do? Well - it's time to get a sledgehammer and destroy your homepage. Don't pussyfoot around - just take a big run up, a huge swing and smash the thing to smithereens. Level it to the floor. It's the only way to get it right.

Why Destroying Your Homepage Is The Right Thing To Do

By destroying your homepage you will then start with a blank page - the only way to truly get inspired and come up with something completely different.

You see the problem here is that your homepage is probably the result of months of tweaking, tidying, cluttering, cleaning, dusting, re-tweaking and re-cluttering. Your homepage usually ends up as a combination of all the things you think are important but as a result can often end up looking more like a messy attic than a welcoming reception into your business.

3 Ingredients You Need To Turn Your Homepage Into Dynamite

Ingredient No. 1 - Headlines

You've read a newspaper right? (Here's hoping..). Imagine trying to digest all that information without headlines to draw your attention, differentiate all the separate paragraphs and give you a clue as to what the detailed descriptions beneath are all about? It would be impossible to read.

If you don't have attention-grabbing headlines on your homepage that's what you're doing - making your page impossible to read. And remember - "Welcome to Widgets Inc." or "Welcome to my homepage" are not headlines! Write something that makes me ask "How do you do that?!"

Ingredient No. 2 - Proof Is In The Pudding

You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage.

What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first opportunity because you've not told them what you want them to do.

People like to be led. So lead them!!

"I want to sell you X on this site"

"You need to sign-up now and your life will never be the same again!"

The above are both good examples. Don't be scared and British about it - shout about your motives and desires on your homepage. Otherwise - don't come moaning to me when your visitors aren't doing what you want them to do. They're not psychic you know!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

one time home cleaning Highland Park ..
In The News:

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.
VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.
A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.
Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.
Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.
A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.
Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.
The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.
Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.
SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.
A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.
Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.
Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers
The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.
A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.
AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.
Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.
Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.
Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.
Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.
Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.
A historic electric airplane flight landed at JFK with passengers, marking a milestone as Beta Technologies demonstrates the practicality and efficiency of electric air travel.
The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files and corporate documents with personal information.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The first human brain-computer interface by Paradromics was completed in 20 minutes, featuring microelectrodes to help paralyzed individuals control computers with thoughts.

Positive Design Attributes for a Successful Website

Designing a website is hard job, and requires you to... Read More

Converting Traffic into Sales

Making a successful online business can be a long and... Read More

Is a Web Site Builder Right for You?

A web site builder can be a real life saver... Read More

Meta Tags ? An Introduction

A long, long time ago? In a galaxy far, far... Read More

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting... Read More

How Your Business Can Win Online

There are lots of websites out there that do little... Read More

A Landing Page is Not an Order Page (and why it matters)

To explain my point I need to first confuse the... Read More

Quality Graphics for your Web Site

For most people graphic design does not come easy. Unfortunately... Read More

How to Force Your Visitors to Order Immediately!

This may comes as a surprise to you but, if... Read More

How to Create an Enjoyable Web Page Design

Novice and professional designers alike ? you may probably be... Read More

Build Web Pages from the Top Left Corner Down

There are two important reasons to build your website from... Read More

14 Ways to Add Content to Your Web Site - Part 1

When I surf the Net, I often see web sites... Read More

Website Background Colors and Graphics: What You Need to Know Before Designing Your Website

Designing your website means you have to be creative, plan... Read More

What Happened to My Website when I Deleted the Home Page by Mistake?

There is a widespread confusion among lots of new website... Read More

Through The Looking Glass

My mother used to take me along when she visited... Read More

The Top 8 Website Sins Part Two

Sin #5Poor Spelling And GrammarWe all make mistakes when we... Read More

Website Design For Small Businesses

There are many different website design companies, offering different facilities... Read More

Design Your Site For Your Customers

The most important person that you need to please when... Read More

Affordable Website Design In Manchester

If you have a business, big or small you may... Read More

Web Publishing Guide for the Beginning Entrepreneur (Part 1)

The best things don't come easy. - QuotedThe finished web... Read More

How To Use Color Effectively When You Create A Web Site

Colors are powerful, and create strong feelings. They can also... Read More

5 Ways To Automate Your Site

Automating your online business is one of the most important... Read More

6 Reasons Why Using Flash is a BIG Mistake

Most web designers and web design companies will try to... Read More

Creating a Basic Web Design Template

A "template" is simply a design format which you can... Read More

Images: How To Make Them To Load Fast On Your Web Pages?

1. Use .gifs rather than .jpgs. GIFs are smaller in... Read More

licensed cleaning services Park Ridge ..