Home
>
Web Design
>
Explode Your Homepage And Replace It With Something Dynamite!

Explode Your Homepage And Replace It With Something Dynamite!

You know that I'm always extolling the virtues of an all-round website marketing approach that doesn't just focus on search engines? Well, you'll be suprised to hear there's a big problem with this.

The big problem with this is that it assumes your website is ready to start receiving lots of visitors in the first place! Before you start marketing your site you need to know..

How To Destroy Your Homepage And Turn It Into Dynamite

The sad fact of the matter is that most homepages on the web suck. They're not just "below par" - they are downright embarrassing. Now I'm not saying yours is one of them but I'll stick my neck on the line and say that yours is not 100% perfect.

So what can you do? Well - it's time to get a sledgehammer and destroy your homepage. Don't pussyfoot around - just take a big run up, a huge swing and smash the thing to smithereens. Level it to the floor. It's the only way to get it right.

Why Destroying Your Homepage Is The Right Thing To Do

By destroying your homepage you will then start with a blank page - the only way to truly get inspired and come up with something completely different.

You see the problem here is that your homepage is probably the result of months of tweaking, tidying, cluttering, cleaning, dusting, re-tweaking and re-cluttering. Your homepage usually ends up as a combination of all the things you think are important but as a result can often end up looking more like a messy attic than a welcoming reception into your business.

3 Ingredients You Need To Turn Your Homepage Into Dynamite

Ingredient No. 1 - Headlines

You've read a newspaper right? (Here's hoping..). Imagine trying to digest all that information without headlines to draw your attention, differentiate all the separate paragraphs and give you a clue as to what the detailed descriptions beneath are all about? It would be impossible to read.

If you don't have attention-grabbing headlines on your homepage that's what you're doing - making your page impossible to read. And remember - "Welcome to Widgets Inc." or "Welcome to my homepage" are not headlines! Write something that makes me ask "How do you do that?!"

Ingredient No. 2 - Proof Is In The Pudding

You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage.

What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first opportunity because you've not told them what you want them to do.

People like to be led. So lead them!!

"I want to sell you X on this site"

"You need to sign-up now and your life will never be the same again!"

The above are both good examples. Don't be scared and British about it - shout about your motives and desires on your homepage. Otherwise - don't come moaning to me when your visitors aren't doing what you want them to do. They're not psychic you know!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

move out cleaning service Glencoe ..

In The News:

Scammers use fake DocuSign emails claiming Apple Pay charges to steal personal information using fraudulent phone numbers and fake receipts.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Farmers Insurance confirms data breach affecting over 1.1 million customers nationwide, exposing customer info including addresses.

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

New research shows AI overlap does not equal job replacement, with knowledge-based roles seeing most integration while physical jobs remain least affected.

Scammers target seniors who avoid social media by exploiting public records like obituaries and real estate filings to steal personal information and money

Recovery team in Italy use AI-enabled drones to detect missing hiker's red helmet, leading to successful recovery after months of ground searches

Google Salesforce system breach exposes business data while scammers use incident to target users with fake security calls and phishing attempts.

Google announces Pixel 10 lineup with Tensor G5 chip and Gemini Nano AI, introducing Magic Cue, Pro Res Zoom up to 100x and satellite emergency support features.

C San Diego study reveals 86% of school safety companies monitor students 24/7 on personal devices, raising privacy concerns.

Users can now add their favorite outlets' coverage to the Top Stories section of Google search results by utilizing the 'preferred sources' feature. With just a few clicks, you can add Fox News.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Interstellar object 3I/ATLAS shows an unexpected frontal glow that Harvard's Avi Loeb says cannot be explained by sunlight reflection or standard cometary outgassing.

Receiving order confirmations for purchases you never made could mean your email address is being exploited in fraud operations targeting multiple retailers.

First wireless brain implant works with Apple's official protocol, enabling hands-free control of iPhones, iPads and Vision Pro through thought alone.

Data brokers sell personal details that scammers use to target retirement funds through fake financial advisor calls and convincing phishing attempts

Ten innovative tech solutions from gait sensors to smart pill dispensers help adults 65+ track fall risks and prevent injuries before they happen.

Meta AI internal documents revealed chatbots were allowed to flirt with children and engage in romantic conversations until the company was exposed by Reuters.

ChatGPT will avoid giving direct mental health advice under new OpenAI rules following instances where the AI model provided harmful or misleading responses.

Your phone tracks you in more ways than that little GPS icon suggests. Here’s how to find and clear hidden location logs on iPhone and Android.

Authorities in France and the Netherlands have been notified. Meanwhile, impacted customers are being told to stay alert.

Apple just rolled out a redesigned Blood Oxygen feature to specific models, following a recent victory in a legal dispute.

Kidney dialysis provider DaVita experienced a ransomware breach by the Interlock gang affecting 916,000 people in the second-largest U.S. healthcare attack of 2025.

Explode Your Homepage And Replace It With Something Dynamite!

Web Design