A great way for self employed professionals to enhance their reputations is to write articles. But for many, the thought of writing an article calls to mind your school days of struggling to write a composition, trapped indoors while your friends played baseball without you.
Article writing doesn't have to be difficult and the rewards are great. Since I started writing articles, my website traffic increased, signups for my newsletters increased, the media has sought me out, and I've become what Stephen Van Yoder calls "slightly famous".
Here is the formula I use to write articles:
First of all, I do not see myself as a writer. You will not find me starving in a garret, suffering for my art. I see myself as a communicator. I have important and useful information to impart that can help people build successful businesses. When you look at it that way, it really takes a lot of pressure off you.
Secondly, your articles do not have to be Pulitzer Prize quality. They need to communicate information in a way your customer can relate to. If your customer is put off by high-falutin' language, don't use it. Speak in language that resonates with your customer. Remember, your intent is to communicate, not to win prizes or bludgeon others with your knowledge of polysyllabic words.
Next, start out by writing out a sentence or two (no more) that explains what you want to accomplish with your article. Your purpose is two fold: you want to establish your expertise in the eyes of your potential customers and you want those customers to do something. Here is an example for an article I am writing about how self employed professionals can enhance their reputations:
"I will write an article to give self employed professionals ideas on how to enhance their reputations which will result in more traffic to my website."
That statement causes me to focus on achieving a specific result-more traffic?by providing specific information-reputation enhancing ideas. It really is the most important part of writing an article. Without that focus I am likely to head off on a tangent.
From there, develop a main thought and support it with three or four points. Add a brief story, a website to visit for more information, or a quote from an expert (that expert can be you) and you've got your article.
Sometimes when I get writer's--I mean communicator's block. I grab my microphone and "talk" my article. This also ensures that my articles have a conversational tone instead of a boring professor monologue.
Give it a try and you'll soon be turning out articles with ease and enhancing your professional reputation.
Caroline Jordan, MBA helps self employed professionals who struggle to build their businesses, attract clients they enjoy, improve cash flow, and find additional revenue streams. For more success tips and strategies visit http://www.thejordanresult.com
Lincoln Stretch rentals Alsip ..You want your business to be noticed by thousands daily.... Read More
There is no doubt that Spam has affected online business... Read More
How is it possible to turn an idea into the... Read More
A huge problem for many people who are working on... Read More
If your business has a website, you're probably searching for... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Article writing can be such an intimate act as you're... Read More
Writing articles for publication on the Internet is, at the... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
It is pretty obvious that content is king online. It... Read More
Every time I run a course on Freelance Writing, students... Read More
Every successful website needs to be, what the experts consider,... Read More
Is Putting your Articles in the Public Domain really a... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
This is Part 2 of a 2 part article -... Read More
You've written this wonderful (no question about it) piece of... Read More
The sources of inspiration are all around us, in the... Read More
Making your articles available for reprints by other ezine publishers... Read More
Okay, so you're getting a feel for this article marketing... Read More
A recent debate started me thinking about how some marketing... Read More
One question I get asked all the time is how... Read More
***What is the Resource box?'Resource box' is an information box... Read More
I've noticed a disturbing trend recently of articles suggesting that... Read More
Western Springs shuttle limo ..Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
You've written this wonderful (no question about it) piece of... Read More
Writing for websites -- content, as it is called --... Read More
1. Write to one person.When you're writing your article picture... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
There are times when I want to write an article... Read More
If you've spent any time online trying to promote your... Read More
You want your business to be noticed by thousands daily.... Read More
1) Don't use all capitals in your title:People don't like... Read More
This free way to promote or publicize your book or... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
People love to hear stories. They'll identify with what you... Read More
There are many different ways to improve link popularity for... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
I've been able to distinguish 3 main categories that people... Read More
Every successful website needs to be, what the experts consider,... Read More
Gathering information from interviews is really simple. You ask the... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
Do you know one of the most powerful marketing techniques... Read More
There is some wisdom in saying that when you are... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More
I have a confession to make.I think in "articles."As a... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
The biggest challenge facing any online business today is how... Read More
Article Writing |