Home
>
Small Business
>
Franchisor; Ongoing Support and Ideas

Franchisor; Ongoing Support and Ideas

Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes.

Sales tapes (cassettes) should be mailed out once per month to franchisees on the 25th of each month; this is a motivator. The 26th through the 29th are the slowest cash days because people live paycheck to paycheck and are the most broke on those dates, meaning sales are slow those days and these tapes will motivate. This is good to know because it gives the customers an excuse to use their credit cards. Your franchisees will look forward to these tapes each month. Motivation is the key to personal selling. More sales means more money for the franchisees, which means happier franchisees.

Another tool you can mail out are videos of how to use products; many of these videos are free from suppliers, so ask vendors for such free promotional materials. Franchisees who are knowledgeable about products and techniques express confidence in their voice and body language. Confident people who believe they have a great service and superior products have higher sales volumes.

Franchisors are constantly updating manuals. I remember when I finished writing my original manuals for my franchise in 1994, little did I know I would by the year 2000 completely revised every single page. Updates in operations manuals occur often and you should send out the changes two times per month along with a hand written note to thank the franchisees on something; perhaps a standout figure in one of the daily or weekly reports or share with them a compliment from a customer which came into head quarters. Also asking for reciprocal thoughts on new techniques, products, marketing procedures, equipment, etc. I cannot tell you as a franchisor founder how often the best ideas came from franchisees who may not have even told me, had we not asked them first. Along with the changes in the manuals perhaps you might send possible sales leads and bidder's list contacts. Franchisors would also be advised to keep track of contacts in the franchisees trading area or exclusive territory and burn a CD ROM of those new business listings. In addition smart franchisors should keep updated with cross-reference directories, etc. and mail copies or CD ROM of that information once per month to give them an edge on their local competition.

Just because the rest of the pack or industry is not savvy enough to think and innovate or come up with ways to improve communication does not mean your company should not press on. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

pet-friendly home cleaners Des Plaines ...

In The News:

Paralyzed woman Audrey Crews controls a computer with a brain chip from Elon Musk's Neuralink, demonstrating breakthrough brain-computer interface technology.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Meta removed over 600,000 predatory accounts from Instagram and Facebook while launching enhanced safety protections for teenage users on both platforms.

Facebook crypto scams trick users with fake celebrity endorsements and legitimate-looking cryptocurrency exchange ads that install malware on victims' devices.

Create private chat rooms using the iPhone Notes app collaboration feature with instant messaging capabilities and full control over conversation privacy.

Lyft rolled out safety upgrades with a new Safety Hub, driver blocking capability and a favorite driver option to give riders more control over their experience.

New research shows Americans increasingly trust AI for wellness guidance over social media, with 63% finding artificial intelligence reliable for health.

Luxury fashion brand Dior experienced a January 2025 data breach affecting customer personal information, and notifications were sent months after the discovery.

The commercial Unitree H1 humanoid robot weighs 104 pounds with 365 pound-feet torque per joint and demonstrates dangerous potential when software glitches occur.

Americans average 10-plus hours online daily, according to recent survey, splitting time between streaming shows on TV and browsing websites on multiple devices.

Boost your smartphone privacy instantly with these security tweaks for iPhone and Android that limit ad tracking, hide notifications and prevent unauthorized access.

Platforms like Hoax Tech and JS Click Cloaker help cybercriminals bypass detection systems using machine learning to selectively display scam content to victims.

A new battery recycling technique transforms old lithium-ion batteries into high-performance components that retain 88% capacity after 500 cycles with minimal waste.

Google's Android operating system can warn users about earthquakes before the shaking even begins – and there are ways to do it on your iPhone, too.

Meta's new gesture control wristband might just be the most seamless way to control a computer yet. And no, it doesn't require surgery, a camera, or even a touchscreen. All it needs is your wrist.

Long-haul trucks are now being upgraded with a surprising twist, thanks to California-based startup Revoy. Their electric boost doesn't replace diesel but works alongside it to cut emissions and fuel costs without major disruption.

PayPal and Venmo just rolled out something big: AI-powered scam alerts for Friends and Family payments.

As data centers multiply across the United States, energy demand is increasing at a rapid pace. This has not escaped the notice of large investment firms from Wall Street.

The Unicode Consortium, the nonprofit organization that maintains the Unicode Standard to ensure emojis work across devices, has announced Unicode 17.0, which includes nine new emojis slated for release this fall, in September 2025.

OpenAI is one of the world's leading AI research labs. Founded in 2015, it's behind some of today's most talked-about tools, including GPT, DALL·E, and ChatGPT.

Ever catch your dog staring at the screen during movie night and wonder if they're actually watching? Turns out, they might be. A new scientific study from Auburn University found that many dogs really do engage with television, and not all pups react the same way.

Stop the scammers from making contact in the first place. They're getting your parents' contact information and much more personal data besides, from somewhere.

The Walker S2 robot from UBTech autonomously exchanges its batteries in just three minutes, allowing continuous operation in car factories operated by BYD, Nio and Zeekr.

The FX Super One electric MPV from Faraday Future offers flexible seating, zero-gravity recliners and an AI system that creates a personal connection between driver and vehicle.

Practical solutions for reducing unwanted charity mail, political texts and email spam by opting out of shared lists, replying "STOP" and using data removal services.

Franchisor; Ongoing Support and Ideas

Small Business