"Do I send samples, a media kit, or just the query, postcard and/or sales letter?" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How?
Outlined below are four ways a web site can contribute to the bottom line success of your business.
1. Save Postage: When prospecting for new clients, instead of sending an entire media kit, numerous clippings, and/or writing samples, simply direct your target to your web site.
A simple postcard can list the services you offer and/or products you sell. For samples of your work direct prospects to your web site, which can do a better job of selling. A web site can list client testimonials, special deals and discounts, awards - the possibilities are endless.
In essence, you are selling a potential client on your business for just the cost of a postcard. Of course, you can always send a sales letter instead of a postcard. The point is, you don't have to spend a lot of money on postage up front.
If a client is interested enough from your initial postcard/letter to look at your web site, then you have a better chance of them contacting you. One could argue, the less you spend up front, the better. This weeds out the tire kickers from the serious buyers.
Can you do business without a web site? Yes. But, consider the following first.
2. Increase Revenue: Would you like to make money while you sleep? Essentially, a web site allows you to do just that. Proof?
After launching a Web site, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a Web site say their sites have generated a profit or paid for themselves. SmallBusinessComputing.com, "Internet Future Bright for Small Businesses." January 14, 2003.
This does not mean you don't have to do all those things necessary to drive potential customers to your site, i.e., market your site. A web site is simply another avenue, albeit a powerful one, for you to increase your bottom line.
Providing such info as location, photos, testimonials, price, hours of operation, et cetera, somewhat pre-qualifies clients without you ever having to meet them. This greatly increases your chances of making a sale.
A 2001 study from Cyber Dialogue reveals that 86% of U.S. adults who were online have either clicked on e-ads or gathered product information online and then made an offline purchase based on the web ads or data.
3. Stay in Touch with Existing Clients: Via your web site you can alert clients to special deals and discounts, announce new hires and promotions, advertise feedback and company awards, showcase media outlets where your business has been featured - the possibilities are endless.
As postage increases, adding some type of listserv* software to your site to collect names and address of visitors is not only smart business, it's essential. Sending announcements via email is infinitely less expensive (some studies quote as high as 90%) than doing even a postcard mailing.
Staying in touch with your clients puts your business foremost in their minds when it comes time for them to purchase the type of product/service you offer.
*LISTSERV is a computer program that allows you to create, manage and control electronic mailing lists. Each list has a general (or sometimes very specific) topic of interest. It makes sending email to groups of people fast, easy, and cost-efficient.
4. Saves Time (Hence Money): Thomas Jefferson said, "If you love life, do not waste time, for that is what life is made of."
Remember, posting all pertinent information on your company web site - hours of operation, location, company history, products/services offered, type of clients served, et cetera - saves untold hours in phone time answering the same rote questions. This is time that can be better spent servicing existing customers (hence, making more money).
And, to reiterate, adding listserv software automates the process of collecting names and addresses of customers. This saves time and money because you don't have to (or pay someone to) type all of this information into a database. The customers themselves do this. Further, since the customer voluntarily gives you their information, this builds your in-house mailing list. By building your own mailing list (which will almost always out pull most purchased mailing lists), you won't have to seek out lists for which you have to pay.
Lastly, an in-house mailing list can be rented or sold to companies with complementary services. For example, a wedding consultant might rent/sell their list to a photographer. However, be very, very careful about this. It should be clearly stated in your privacy policy if you outright sell your list.
Instead of selling an in-house list, most companies prefer to offer the products/services of an outside company in conjunction with their own services. In the example mentioned above, the wedding consultant's mailing of, for example, 10,000 brochures, would contain a mention of the photographer's service. The photographer's mention can be large or small, depending on mutual agreement.
Note: Most customers WILL NOT voluntarily give you their contact information if you sell it. Guard your in-house list as if it's gold - because it is. These are customers you have worked hard and spent untold dollars to obtain. Although selling your list might be tempting, it breaches customer trust. In the long run, it is almost never worth the short-term gain.
In conclusion, having an Internet presence speaks volumes about your firm's professionalism. This is especially important for small businesses. It adds another measure of credibility to your growing enterprise, while adding positively to your bottom line.
Parts of this article were excerpted from How to Get Your Small Biz on the Web Quickly & Affordably, available for immediate download.
About The Author
May be reprinted with inclusion of the following: Yuwanda Black is an entrepreneur, author, speaker and syndicated small business columnist whose focus is controlling your destiny through small business ownership. Her most recent e-books, How to Really Make a Living as an Editorial Freelancer and Advice from Successful Freelancers: How They Built Their Careers & How You Can Too! are available for immediate download at http://www.inkwelleditorial.com/bizguides.html Visit her on the web at http://www.inkwelleditorial.com/bizguides.html for a complete list of how-to, small business books and articles.
http://www.inkwelleditorial.com/bizguides.html
Lincoln Stretch rentals Alsip ..When attempting to understand Creativity and Innovation, it pays to... Read More
This article contains a short guide on how to edit... Read More
It was reported that the great American author Sinclair Lewis... Read More
Let's Discuss Publisher Ethics:If you are an ezine publisher or... Read More
The following answer sounds simplistic?but think about it. The single... Read More
Since the headline is the first contact your readers have... Read More
Set your journal or diary where you will see it... Read More
'Summer afternoon - summer afternoon; to me those have always... Read More
At first, I noticed that I could have written many... Read More
During the past few months I have received many questions... Read More
A certified proofreader is one that has taken a few... Read More
No one is born a novel writer. But do you... Read More
Every writer knows that the urge to write is not... Read More
Op-ed articles, also known as opinion/editorial articles, are a great... Read More
The Benefits of Co-Publishing There are a number of publishers,... Read More
One Saturday afternoon, I sat in a packed conference room... Read More
In order to be successful with a newsletter, specialize in... Read More
List-making is a favorite journaling technique and is often used... Read More
As a professional copywriter, not only do I do a... Read More
The urge to write fiction seems God given for some,... Read More
"The Magic of Layout..."???Okay... "magic" might seem a bit over... Read More
All your publishing options are as follows:--Conventional publishing--Vanity or subsidy... Read More
So you want to learn to research well, and not... Read More
The journey to having my first novel for children published... Read More
No user manual? Surely you jest!It may seem comical, but... Read More
Western Springs shuttle limo ..How do you choose a name? Do you put down... Read More
Creative Writing Tips ?By now you should have an idea... Read More
FERRETING OUT WORK You keep hearing that there's work out... Read More
Want to write a how-to article but can't come up... Read More
If Ben Franklin were alive today, he would be...uh, very... Read More
Did you know that your back cover information is, after... Read More
So, the decision is final. I am a writer.Actually, I... Read More
Questions and answers on writing life experiences for ourselves and... Read More
To help build your profile and reputation within a large... Read More
List-making is a favorite journaling technique and is often used... Read More
Short Story Writing Tips -We've established what a title should... Read More
Set your journal or diary where you will see it... Read More
It is certainly true that we don't get a second... Read More
Recently I was watching the Oprah show and it was... Read More
Your computer is a writing machine, a word processor, a... Read More
Creative Writing Tips ?You are plotting the story. You write... Read More
Today Norm Goldman, Editor of sketchandtravel and bookpleasures is honored... Read More
Beyond three and four act story structure, lies the Hero's... Read More
Ever wonder what an author's life is like? What that... Read More
IntroductionSometimes it may be beyond a companies or individuals budget... Read More
Punctuation, when used creatively, is powerful. Note, however, that when... Read More
Sometimes there is confusion about the exact meaning of the... Read More
I recently read a book where everything was akimbo. Arms... Read More
This is a tough question for every freelance writer. For... Read More
1. Become an EavesdropperListen carefully to the way people REALLY... Read More
Writing |