Home
>
Web Site Promotion
>
How To Gain Web Traffic Through 9 Simple Tips

How To Gain Web Traffic Through 9 Simple Tips

Driving traffic to your website can be a time consuming task. However, these easy tips may help you increase traffic and convert those visitors into actual customers.

1. Title on your main URL and secondary pages
Originally, my title was ADVANCED SYSTEMS-A Leadership & Organizational Training & Development Firm near Chicago, IL. If I searched for the first two words ADVANCED SYSTEMS using Overture at http://inventory.overture.com I found a little over 4,000 keyword searches. By using this tool, I entered various key words and discovered that the term education and training had over 210,000 searches during the previous month. Research also recommends that the title length not exceed 77 characters and so I continued researching the most effective key words to pair with my first two terms. Also, additional reading suggested that you indicate your location within this title. Even though the completed title may exceed the recommended length, this is OK because the search engines do read beyond 77 characters. Also, as you construct or revise each page, make sure that title has the appropriate key words. Currently, I am doing that for my site because as stated earlier ADVANCED SYSTEMS is not a popular searched term.

2. Content
Both my Internet marketing coach (www.leaders-perspective.com) and my marketing consultant (www.hodgecommunications.com) acknowledged that the content on my site of which I wrote was of exceptional editorial quality. Their praises made me feel very good. However, both told me that the content wouldn't "sell an igloo to an Eskimo." This wasn't what I wanted to hear after spending hundreds of hours writing this exceptional content. Currently, I am revisiting each page and rewriting the content using a marketing content focus instead of editorial one. I had failed one of the basic lessons in marketing ? write to the audience needs by identifying potential benefits not your expertise.

3. Search Words
Again using the mentioned site in tip #1, I began to rewrite the content and then checked key words and phrases to ensure that they were embedded within the content. Writing in Microsoft Word, the writer can go to the Edit button and scroll down to the Find icon. By typing in a specific word or phrase, this handy tool will check to see how many times it appears in the document. A note of caution ? Be careful not to overload your content with search words because the robots are quite sophisticated and can distinguish this overload.

4. Call to Action
Within the content on each page should be a call to action. The visitor should be encouraged to sign up for a free newsletter or contact your office by phone or email. Also, you can provide links to other pages within your website such as "click to hear read more articles."

5. Thematic Approach
Using a theme entices search engines to travel through all the pages within your site. The theme can be your unique selling proposition. Also, a thematic approach encourages your visitors to visit more than one or two pages.

6. Use of Pictures, Graphics and Flash
Pictures are far more effective than clip art. Remember to use a variety of genders and ethnicity because your Internet audience is diverse. Be careful with flash and other time consuming graphics as they may consume too much time to download. Many visitors leave sites if the site doesn't download in a matter of seconds. Time is money not only for you, but your visitors as well.

7. Free Offers
Visitors like to receive free offers from ezine booklets to articles to recommendations on books and other sites. Entice your visitors with freebies and have them coming back for more.

8. Regular Updates
Sites need to be updated on a regular basis to encourage Search Engines to continually visit your site. A static site is not good for web traffic or building relationships with your visitors. Construct a plan to revisit your pages to provide new content for Search Engines. HINT: Remember to check Key Words as you update your pages.

9. Perfection and Under Construction
Since web sites should not be static, perfection is an ongoing experience. Don't wait until the content is perfect. Load it and then watch your statistics. Under construction shouldn't be forever, however prioritize those pages you wish to update first. If you need to add a page, do so and mark it as "Under Construction." I currently have several new pages "Under Construction" and still have yet to revise all my pages. Working using a plan (see tip 8), I anticipate completing the entire site within the next 30 days. And then, revisit at least 2 pages each month to update the content.

These last two months have been an incredible learning experience for me as I continue to work on my site to expand traffic and therefore potential clients. For example, one of the most visible results has been a 300% increase on one of my revised pages (http://www.processspecialist.com/youth.htm). Even though the site is still has pages under construction, I know that following these 9 simple tips will continue to multiply traffic and eventually increase my client base.

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

Leanne Hoagland-Smith, M.S. CEO of ADVANCED SYSTEMS, is the Learning & Process Specialist. With over 25 years of business & education experience, she helps her clients to double their performance. By uniting systems, strategies and people to create loyal internal customers, Leanne delivers ROI solutions in 4 key areas: financials, leadership, relationships and growth & innovation within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.processspecialist.com if you are seeking to connect your passion to your purpose to double your performance and receive unheard of results.

best cleaning company Highland Park ..

In The News:

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

How To Gain Web Traffic Through 9 Simple Tips

Web Site Promotion