So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time.
Way No. 1 - Clog Up Their Internet Connection
Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good.
Way No. 2 - 'I am not a number - I am a free man'
Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy.
They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at the bottom of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the fundamental no-nos in web design that is guaranteed to send the message "This website was built by my dog":
"Welcome - you are visitor number 102"
Regardless of the number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by the day. Let's move on to way number three..
Way No. 3 - "Help me buy from you - please..."
They're lost. You have built the site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates..
Yes - you've guessed it - you're one step closer to that ghost-town..
Way No. 4 - 'Please Let Me Watch Intro'
Yes, admit it - you once thought the best thing on the planet was a website that started up by having a revolving animation of the company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the screen with the immortal words:
"Click here to enter site"
Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated the effect of someone regurgitating your business' corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).
Way No. 5 -"I am five years' old - I like things that flash"
One day in the future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and boucning cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with. Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and the merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return..
Mike Cheney, www.magnet4web.com ?
About The Author
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com
scheduled cleaning services Deerfield ...When visitors add your web site to their Favorites or... Read More
Appealing to others is really important when you have a... Read More
In about the Time it takes to Watch a Reality... Read More
If you have some experience in web site design and... Read More
The cost of setting up a web site is dirt... Read More
With all of the factors involved in designing and building... Read More
Through the explosive growth of the Web, companies have realized... Read More
A system development process can follow a number of standard... Read More
Many executives and investors are skeptical that software products can... Read More
Developing a website with content that entices visitors to return... Read More
There have been many significant changes to the face of... Read More
My life's greatest passion is a safari hobby. And what... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
1) Data CaptureOne easy way to collect e-mail addresses and... Read More
Dance is how you pamper your soul and satiate your... Read More
Whether you have your own business already, or are looking... Read More
Before you set up any scripts you will need some... Read More
What to do if you are an artist after you... Read More
It's now easier than ever to take payments on the... Read More
1) Word of Mouth The single most powerful form of... Read More
Psychology is a long word which everyone thinks, "no, that's... Read More
A website is like an information flow, with you as... Read More
In 1995 a new era of accessibility for disabled people... Read More
Creating a content management system either from scratch,... Read More
More and more businesses are recognizing the importance of content... Read More
kitchen deep cleaning Northbrook ...If you're looking for better web site ROI, chances are,... Read More
Server Side Includes (SSI) with ASP People often... Read More
When you consider the billions of individuals and companies on... Read More
In the region where my company is located, South Bend,... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
My life's greatest passion is a safari hobby. And what... Read More
So you want to take a look at a real... Read More
Starting and maintaining a business is challenging enough without the... Read More
Every good Internet business understands the value of conversions versus... Read More
1. Splash pagesMost of the time splash pages are uncalled... Read More
When a user signs up at your website, you may... Read More
This is a growing concern amongst many business owners. Does... Read More
Some left shoes are in isle 5, while the right... Read More
People often come to me in a state of crisis... Read More
When people think about the Internet, they think about technology.... Read More
What is the most important part of your online business?Many... Read More
Optimal website design is the art of logical navigation.It will... Read More
The Disability Discrimination Act says that websites must be made... Read More
"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More
"What's in it for me?" you ask. "Why should I... Read More
When building a relationship, listening is more important than talking.A... Read More
Many websites I come across don't have a single link... Read More
Internet Marketing is not a miracle marketing strategy ? competition... Read More
When marketing your website, it's important to know which of... Read More
First, using a lot of web graphics, flash, banners and... Read More
Web Development |