Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Your web page is your medium for persuasion so you need to put as much thought and effort into the design of your website and how it will appeal to potential customers as you would into a physical store. Unfortunately, a lot of web designers and marketers don't think of their web pages this way and make a lot of mistakes that cost visitors and sales. Don't let this happen to you, instead focus on the importance of appearance and have fake visitors visit your site and let you know what works and what does not, anonymously of course, before you launch so you will have some real web input. Beyond that, there are some other important tools you will need to utilize as well if you want to have ea successful website.
Tool #1 E-mail
This seems obvious, but not everyone truly realizes the importance of e-mail. In fact, most people use the Internet solely for e-mail and then for surfing only secondary. Amazingly, there are some people who only use e-mail and do not surf at all. So, having e-mail addresses that are easily found and that use your company's name or your domain name as the direction rather than the hotmail account you started in college is really important. And above that, it shows you are professional and that your website is important to you.
Tool #2 Online Payments
Whether you are a website designer and marketer designing a website for a customer or advertising your own services, you will need to know about online payments. In the first scenario you will need to know how to incorporate them into a website for your customers so they can carry out e-commerce and in the second scenario you will need online payments to be accepted on your website in order to be retained by individuals needing your design and marketing help.
Tool #3 Design
Even if you are a professional designer and marketer you still need to know about design and how the design of a particular website will influence customers as well as the colors used. Just because you are a professional does not mean you know everything, so before each project do some research and find the new tools available to help you design.
There are many tools you will need as a designer and marketer, and depending on your strengths and weaknesses those tools will differ. However, these are three basic tools every website designer and marketer needs regardless of skill level.
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at increase website traffic
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes... Read More
If you don't have a web site yet, are thinking... Read More
I recently received an unsolicited e-mail from some company offering... Read More
A system development process can follow a number of standard... Read More
One of the best tools you have as a webmaster... Read More
If you're looking for better web site ROI, chances are,... Read More
Does My Web Site Require A Web Database?If your web... Read More
Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More
A lot of people these days are interested in getting... Read More
Building a website and getting it online is easy. Driving... Read More
So you finally decided to invest in a web presence... Read More
Developing a website with content that entices visitors to return... Read More
An interesting eCommerce success factor that isn't precisely overlooked, but... Read More
After years of working with entrepreneurs who developed their first... Read More
Just like all things in life, the ways to run... Read More
A website is like an information flow, with you as... Read More
Revenues are often lost because many business owners don't see... Read More
A while ago one of my clients approached me and... Read More
1. The first page appears quickly.It's a good way to... Read More
Your content is what gets you in search engines, speaks... Read More
Making maximum profit from your law firm website is important,... Read More
Recently I was reviewing the keyword specific conversion rate data... Read More
There's been widespread speculation about the new legislation being introduced... Read More
Visitors to your site come looking for information or solutions... Read More
Although CSS layouts have been around for years, they haven't... Read More
That's right. Your method, behavior and strategy you are now... Read More
Webmasters deal with a myriad of complex design challenges every... Read More
Do you make your website just to entertain yourself or... Read More
Project Safekids provides webmasters a valuable tool which could save... Read More
My life's greatest passion is a safari hobby. And what... Read More
In the region where my company is located, South Bend,... Read More
The Internet is a remarkable publishing medium. With just a... Read More
When a user signs up at your website, you may... Read More
I had a client say something to me the other... Read More
They might not be wearing a mask and carrying a... Read More
One of my most salient memories from when I sold... Read More
There are hundreds of millions of Web surfers today. Each... Read More
See how you can create graphic effects on text with... Read More
You work hard to build traffic to your web page.... Read More
Psychology is a long word which everyone thinks, "no, that's... Read More
1. As the first step, "Hire a web designer."First create... Read More
In a previous ezinearticles.com article,"I Need real visitors, Not Search... Read More
Through the explosive growth of the Web, companies have realized... Read More
When you take a look at the most visited sites... Read More
Research reveals three important facts:1) The Internet is one of... Read More
When you consider the billions of individuals and companies on... Read More
A while ago one of my clients approached me and... Read More
Customer service questionnaires can help your clients better understand their... Read More
If you don't have a web site yet, are thinking... Read More
Every good Internet business understands the value of conversions versus... Read More
Web Development |